Social Media Resources for Mortgage Services Companies

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Republished from my industry-focused blog, SCIVisionQuest

This is list of resources for professionals at companies who serve the mortgage and servicing industries. It is particularly designed for the title, settlement, appraisal, escrow, valuations, real estate data, mortgage software providers and other companies marketing to banks and other financial services institutions.

Statistics

  • In a September study completed by NetProspex, the banking industry was the #3 out of 50 industries with very active social media engagement. Engagement is measured as employees participating in social media, e.g. reading, learning, posting, sharingnot using it to market the bank.
  • Of the largest 100 companies in the Fortune 500, nearly 80% use Twitter, Facebook, YouTube or corporate blogs to communicate with customers and other stakeholders.
  • Among small businesses, 1 in 5 are integrating social media into their business processes, with Facebook and LinkedIn being the most popular sites.
  • And business to business employees are social. Of the NetProspex Social 50 companies, 42% were business to business companies.

Definitions

Websites

Helpful Articles & Deeper Resources

People to Follow on Twitter

Big or small, national or regional, these companies are good examples to follow and provide valuable pointers and information for re-tweets. There’s also a sampling of news outlets and reporters who are good to connect with online.

@DocuSign
@austinnotary
@RealEstateBabbl
@insideREnews
@FirstAm1031
@titlehub
@JesStewartTitle
@pickfordescrow
@FirstAmDataTree
@KathyBurger
@Bellco_CU
@SalalCU
@peoplesbankwi
@NavyFederalHelp
@cumagazine
@HousingReporte
@ISMG_news
@TalonTitle
@FiveStarInst
@SunshineSigning
@AskSunTrust
@Wachovia
@Ask_WellsFargo
@BofA_Help
@MandrienConsult
@kwri
@iwantTSS
@TheTitleReport
@AmerBanker
@usbanker
@CookeonCUs
@NatMortgageNews
@ScotsmanGuideED
@HousingWire
@NatlMortgagePro

Of course, we would also recommend @SCIvision and @RaelinM

Let us know what you think! Do you have an article, Website or Twitter account that we should include on this list of resources? Comment below and we’ll be sure to include it!

Republished with author's permission from original post.

Raelin Musuraca
Customer Experience Strategist, Musuraca LLC
Raelin Musuraca is versatile and energetic customer experience strategist with twenty years practicing marketing, digital strategy, and user experience. She has led multidisciplinary teams in the development of award-winning marketing and customer engagement programs.

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