Raelin Musuraca
Customer Experience Strategist, Musuraca LLC
Raelin Musuraca is versatile and energetic customer experience strategist with twenty years practicing marketing, digital strategy, and user experience. She has led multidisciplinary teams in the development of award-winning marketing and customer engagement programs.
A poorly designed customer service email can easily cost you a customer. When designing your customer service communications, gain a true outside-in point of...
Now that I got your attention, I thought I would highlight an incredibly simple, yet very effective customer experience gesture sent to me by...
I noticed in my online banking that my mortgage company had not cashed their check within the usual timeframe. I was concerned – did...
This summer I spent a lot of time driving my daughter back and forth from the community pool, which is right by the tennis...
During down business cycles marketing budgets are often reduced, if not cut out altogether. You're asked to do more, with less money. At times...
One of my newest clients, a mortgage servicer, engaged me to help refine how they communicate with their audience—homeowners in a foreclosure situation. ...
Add a Starbucks logo to the cup and you'll pay more. Is it because of the logo design or the customer experience you know...
I'm a user-centered design professional, an IA/UX if you will, seeking to do what is so obvious to me—applying user-centered research and design methods...
Let's start off by saying that it's impossible to have an engaging Facebook page. It's a page. Adding functionality and pictures and games...
Summary: Much like a marriage, a customer-company relationship can fall victim to unspoken expectations and the emotional consequences of not meeting those expectations. Active...
Keurig has lost an opportunity to stay in frequent contact with me and establish themselves as "my coffee company." It's not just the functional design...
The more my colleagues and I discuss "Customer Experience" the larger and broader the topic becomes. The "Customer Experience" really has to be...
While what is described below is a very personal customer experience issue; one in which there are several critical points where Greyhound could have...
While this is a little rant of mine, it's an important lesson for those engaged in or thinking about starting direct email campaigns. ...
Republished from my industry-focused blog, SCIVisionQuest This is list of resources for professionals at companies who serve the mortgage and servicing industries. It is particularly...
It was 25 years ago, a time before "customer experience" was a discipline, but this Dairy Queen franchise owner instinctively knew how to create...
I’ve been struggling with “quantifying” social media ROI, particularly for my business to business clients, but this past weekend—as I was sitting at my...
This time of year there is a lot of talk of personal New Year's Resolutions – Lose Weight, Get in Shape, Save Money. While...
I've been struggling with "quantifying" social media ROI, particularly for my business to business clients, but this past weekend—as I was sitting at my...