Social Media Numbers and the Bottom Line


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Numbers are important, because they give us an idea of how successful something is.

Even small numbers can mean a big success. While two might seem a relatively little number in the grand scheme of things, you probably won’t complain too much if your sales team doubles your profits for you.

Big numbers are easier. Ten million products sold is a big success in any language.

In social media, though, the waters are a little less clear. 100,000 Twitter followers might mean something substantial, or it might mean a lot of autobots and gaming the system. 30,000 blog subscribers doesn’t necessarily mean 30,000 active RSS readers.

But a lot of social media experts will tell you numbers are key to succeed in social media – the more your social reach, the more your clout.

To business owners, though, there’s only one real number that’s important – the bottom line.

So, Social Media Expert X, how are your numbers going to increase my bottom line? The clock starts… NOW.

Republished with author's permission from original post.

Danny Brown
Danny Brown is partner at Bonsai Interactive Marketing, a full service agency offering integrated, social media and mobile marketing solutions. He is also founder of the 12for12k Challenge, a social media-led charity initiative connecting globally and helping locally.


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