Social Customer, Online Communities, Social CRM and Social Business


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Good friend, professor, thought leader, VP at SugarCRM and great guy to hang out with, Mitch Lieberman has put together a slick presentation using the awesome as only a professor with real world business experience can do.

His post gives some background on the presentation and provides context too. So please ensure you go through it.

His prezi helps you get your bearings if your thoughts center around:

  • whats new with the customer (what does a Social Customer mean?)
  • why is the power of communities increasingly important (what’s new with online communities?)
  • how are they affecting Business As Usual (is it all a risk or an opportunity or just a new way of life?)

Republished with author's permission from original post.

Prem Kumar Aparanji
SCRM Evangelist @ Cognizant. Additional knowledge in BPM, QA, Innovations, Solutions, Offshoring from previous roles as developer, tester, consultant, manager. Interested in FLOSS, Social Media, Social Networks & Rice Writing. Love SF&F books. Blessed with a loving wife & a curious kid. :)


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