Siperian MDM Hub Now Available on’s AppExchange


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Siperian, Inc. – developers of a leading master data management (MDM) platform – announced that Siperian MDM Hub™ is now available on’s AppExchange marketplace. The integration of Siperian MDM Hub with’s platform and CRM applications helps organizations obtain the most comprehensive, accurate and up-to-date customer data resulting in improved sales productivity and more effective customer service. Siperian MDM Hub unifies critical data about customers, products, and organizations across different systems and delivers reliable and complete views of this data to reduce cost, improve compliance, and drive operational effectiveness.

Now AppExchange-certified, the Siperian MDM Hub demonstrates how customer information contained in or Salesforce CRM applications can be aggregated, reconciled and synchronized across the enterprise. Siperian MDM Hub combines the most up-to-date customer information from disparate sources and makes it available in real-time even as updates are being made in Salesforce and other applications. In addition, new customers will find that Siperian MDM Hub offers an ideal platform from which to perform an initial migration of legacy data into Salesforce.

“Thousands of customers are using the AppExchange to find integration solutions that address their specific business needs,” said Clarence So, CMO, “These organizations understand that having access to reliable customer data is critical to not only their customer relationship management efforts but also to their ability to make real-time decisions. Customers can now choose the AppExchange-certified Siperian MDM Hub to help accelerate the integration and deployment of’s platform and applications throughout their enterprises.”

“The integration of Siperian and demonstrates how MDM and CRM can rapidly be combined to provide significant value across the enterprise,” commented Peter Caswell, CEO of Siperian. “The flexibility of our respective platforms enables us to offer our joint solution in any industry or any environment.” Platform and the AppExchange reinvents the traditional development, deployment and distribution of any business application with platform-as-a-service. Developers, customers and partners can use to easily create a new generation of on-demand applications and deploy them worldwide as a service. allows applications to be easily shared, exchanged and installed with a few simple clicks via’s AppExchange marketplace, enabling all the innovation that unleashes to be easily distributed to the entire on-demand community.

The AppExchange economy continues to expand, with thousands of customers installing applications via the AppExchange. Customers of all sizes can quickly and easily extend Salesforce with additional on-demand business applications available on the AppExchange, found at

About Siperian, Inc.

Siperian, Inc. is an innovative provider of the most flexible master data management platform. Siperian helps companies unify their critical data about customers, products, and organizations– and delivers the most reliable, complete views of this data within existing business processes. Siperian MDM Hub™ offers the next generation of architectural flexibility for managing all types of master data with an integrated, model-driven software platform that adapts to your business requirements– and delivers rapid return on investment on critical projects today while evolving to a complete enterprise master data management platform. Siperian’s approach enables rapid implementation and has earned the company its reputation for leadership and proven success by meeting the complex requirements of market-leading companies in Financial Services, Health & Life Sciences, High-Tech, Manufacturing, and Communications and Media. With corporate headquarters in San Mateo, California, Siperian has offices throughout the United States and in Toronto, Canada, and an EMEA office in London. To learn more about Siperian visit or call 1-866-747-3742.


Siperian and Siperian MDM Hub are trademarks of Siperian, Inc. The names of actual companies or products mentioned herein may be the trademarks of their respective owners.

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