Gartner Places Siperian in Visionaries Quadrant for Customer Data Integration Hubs

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Siperian, an innovative master data management and customer data integration software provider, today announced that it has been positioned in the visionaries quadrant of Gartner, Inc.’s Magic Quadrant for Customer Data Integration Hubs, 2Q07. The report evaluates numerous vendors according to a rigorous set of criteria including completeness of vision and ability to execute within the customer data integration (CDI) market. The report states that since 2003, the trend has swung heavily towards buying solutions to manage customer master data for organizations that lack a consistent, complete and accurate single view of the customer.

“We believe our position in the visionaries quadrant in Gartner’s Customer Data Integration Hubs report underscores Siperian’s ability to manage multiple types of master data including customer and product data within a single integrated master data management platform,” said Anurag Wadehra, Vice President of Marketing and Product Management for Siperian. “Most importantly, Siperian MDM Hub has been recognized by our customers for its fast time to value. This is a direct result of a highly flexible architecture which is designed to adapt to meet customers’ changing needs and to support rapid implementation for superior return on investment.”

About the Magic Quadrant

The Magic Quadrant is copyrighted June 29, 2007 by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner’s analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the “Leaders” quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose

About Siperian, Inc.

Siperian, Inc. is an innovative provider of the most flexible master data management platform. Siperian helps companies unify their critical data about customers, products and organizations– and delivers the most reliable, complete views of this data within existing business processes. Siperian MDM Hub™ offers the next generation of architectural flexibility for managing all types of master data with an integrated, model-driven software platform that adapts to your business requirements– and delivers rapid return on investment on critical projects today while evolving to a complete enterprise master data management platform. Siperian’s approach enables rapid implementation and has earned the company its reputation for leadership and proven success by meeting the complex requirements of market-leading companies in Financial Services, Health & Life Sciences, High-Tech, Manufacturing, Communications and Media. With corporate headquarters in San Mateo, California, Siperian has offices throughout the United States and in Toronto, Canada, and an EMEA office in London. To learn more about Siperian visit www.siperian.com or call 1-866-747-3742.

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