Are social media tools like Facebook, Twitter and LinkedIn being overhyped? Are all the social media pundits sending today’s business down a dark and dangerous alley?
If you are a large or medium enterprises you typically have the resource to devote to finding out the relevance of a social media focus on your overall marketing strategy. The million dollar questions for the small business are: “Is it really worth my time?” “Can I afford to be doing this now?”
If as a small business you are trying to use social media to get the word out to your customers and prospects about how great your product/service is then you are frankly wasting your time walking down a blind alley. If however, you are using social media to listen to your customer and learn what his/her problem or pain is and what value your business can bring to the table then you are on the right path.
Social media today is for listening. It is not a mike or a megaphone to be used to drown the customer out.
