Service Design via a Design Thinker ebook


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Design Thinker, Arne van Oosterom, Partner at DesignThinkers in Amsterdam was my podcast guest recently. This is a transcription of the podcast. Arne is also a lecturer and chairman of the Service Design Network, Netherlands. He works with a broad range of associates around the world, and in a network allowing them to be extremely flexible to the customers’ demands and up to date with the latest design and design thinking methodologies. One of these latest design thinking methodologies is Service Design, and that was the topic of our conversation.

Related Podcast: Service Design through the Eyes of a Design Thinker

Republished with author's permission from original post.

Joseph Dager
Business901 is a firm specializing in bringing the continuous improvement process to the sales and marketing arena. He has authored the books the Lean Marketing House, Marketing with A3 and Marketing with PDCA. The Business901 Blog and Podcast includes many leading edge thinkers and has been featured numerous times for its contributions to the Bloomberg's Business Week Exchange.


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