#342 in the Project was submitted by Heather Otto:
“The barista remembered me. I was running a 1/2 marathon weeks before and he made sure to ask about it: thoughtful”
Here’s a peak at Scooter’s with vocals by Paul and Art:
Marekting Lagniappe Takeaway: Know Thy Customer. Be interested and willing to engage is half the battle.
Today’s Lagniappe (a little something extra) – How about this for a half marathon . . . the ICEMAN runeth:
Lagniappe defined: A marketing lagniappe, i.e. purple goldfish, is any time a business goes above and beyond to provide a ‘little something extra’. It’s that unexpected surprise that’s thrown in for good measure.
How do you stand out in the sea of sameness? How do you win repeat customers and influence word of mouth? Are you Giving Little Unexpected Extras?
What’s Your GLUE?
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