Scooter’s shows an interest and connects with customers


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#342 in the Project was submitted by Heather Otto:

“The barista remembered me. I was running a 1/2 marathon weeks before and he made sure to ask about it: thoughtful”

scooter's coffee

Here’s a peak at Scooter’s with vocals by Paul and Art:

Marekting Lagniappe Takeaway: Know Thy Customer. Be interested and willing to engage is half the battle.

Today’s Lagniappe (a little something extra) – How about this for a half marathon . . . the ICEMAN runeth:

Lagniappe defined: A marketing lagniappe, i.e. purple goldfish, is any time a business goes above and beyond to provide a ‘little something extra’. It’s that unexpected surprise that’s thrown in for good measure.

How do you stand out in the sea of sameness? How do you win repeat customers and influence word of mouth? Are you Giving Little Unexpected Extras?

What’s Your GLUE?

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Republished with author's permission from original post.

Stan Phelps
Stan Phelps is the Chief Measurement Officer at 9 INCH marketing. 9 INCH helps organizations develop custom solutions around both customer and employee experience. Stan believes the 'longest and hardest nine inches' in marketing is the distance between the brain and the heart of your customer. He is the author of Purple Goldfish, Green Goldfish and Golden Goldfish.


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