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How service, technology and humor can move the bottom line

#830 and #831 in the Project is taken from a Cool Runnings video by Sprint

Hangers Cleaners of Kansas City

Free pickup + delivery, convenience, consistency, eco-friendly with liquid CO2 and a genius use of bar codes.

Today’s Lagniappe (a little something extra for good measure) – Can you make dry cleaning fun? Here’s another video from Hangers showcasing how levity can help you stand out in a sea of sameness:

Lagniappe defined: A marketing lagniappe, i.e. purple goldfish, is differentiation through signature added value.  It’s anytime a business goes above and beyond to provide a ‘little something extra’. It’s that unexpected surprise that’s thrown in for good measure.

How do you stand out in the sea of sameness? How do you win repeat customers and influence word of mouth?

Are you Giving Little Unexpected Extras? What’s Your GLUE?

Download the FREE eBook here

Submit a Goldfish

Republished with author's permission from original post.

Stan Phelps
Stan Phelps is the Chief Measurement Officer at 9 INCH marketing. 9 INCH helps organizations develop custom solutions around both customer and employee experience. Stan believes the 'longest and hardest nine inches' in marketing is the distance between the brain and the heart of your customer. He is the author of Purple Goldfish, Green Goldfish and Golden Goldfish.


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