SAVO Announces Exclusive Partnership with Strategic Proposals L.L.C. to Redefine the Industry Standard in Proposal Management


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Partnership Combines SAVO’s Industry-leading RFP and Proposal Pro Application with the Expertise and Winning Methodologies from Strategic Proposals L.L.C.’s “Proposal Guys”

APMP SOUTHERN PROPOSAL ACCENTS CONFERENCE (SPAC), ATLANTA – Oct. 2, 2013 – SAVO Group, the market leader in sales enablement, today announced that it has entered into an exclusive partnership with Strategic Proposals L.L.C., the premier provider of proposal services. SAVO and Strategic Proposals L.L.C. will be showcasing their partnership at a series of Association of Proposal Management Professionals (APMP) conferences this fall, starting with today’s 17th Annual Southern Proposals Accents Conference in Atlanta.

With this partnership, Strategic Proposals L.L.C. and SAVO have taken a significant step toward disrupting the proposal industry’s status quo to help organizations develop compelling proposals with both centralized and decentralized teams. In addition, Strategic Proposals L.L.C. will provide its more than 25 years of proposal management expertise to accelerate the evolution of SAVO’s RFP & Proposal Pro application based on industry and buyer requirements, ensuring that future product releases meet the needs of organizations both today and tomorrow.

“With its commitment to serving proposal management professionals, content management expertise and broad understanding of sales enablement, SAVO is uniquely positioned to help organizations focus on the complete end-to-end process of proposal creation ? including the efficient development of high-quality RFP responses and proposals,” said BJ Lownie, managing director at Strategic Proposals L.L.C. “I look forward to continuing to work closely with SAVO and redefining the industry standard for proposal automation.”

Founded by BJ Lownie in 1987, Strategic Proposals L.L.C. provides its clients with best practices, expertise and content to help them consistently and efficiently create high-quality proposals. Lownie, co-author with Jon Williams of the popular proposal blog “The Proposal Guys”, has enabled countless organizations to double their win rates on RFP- and proposal-driven sales engagements, and are heavily involved with APMP.

SAVO’s best-in-class RFP & Proposal Pro application empowers companies to capitalize on every deal opportunity by delivering the technological horsepower and sophisticated algorithms needed to:
• Intelligently manage proposal content that aligns with current sales opportunities
• Enable customization of content while protecting core messages
• Measure the effectiveness of proposal content, replicate success and optimize future investments
• Allocate appropriate resources to proposals with the highest potential, and identify problematic deals that require intervention to make it across the finish line

“Generic proposals that don’t align with a prospect’s unique needs, mindset and buying cycle are useless in helping sales teams gain traction. Instead, they need an automated solution with analytics that link usage patterns to deal outcomes to more easily replicate winning proposals,” said Daniel West, executive vice president of strategy and corporate development for SAVO. “Being selected as Strategic Proposals L.L.C.’s exclusive partner in the proposal management arena marks a significant milestone in our mission to continue disrupting the status quo and assist proposal management professionals in creating the most compelling, high-quality and winning proposals.”

To join SAVO and Strategic Proposals L.L.C. at upcoming local APMP chapter events, register at:
• Anaheim, 10/25 – Disney’s Grand Californian Hotel & Spa
• Boston, 11/7 – The Doubletree Hotel

About SAVO
Founded in 1999, SAVO is the leading provider of sales enablement solutions. SAVO’s on-demand sales enablement platform maximizes the sales team’s ability to communicate value and differentiation in clear, consistent and compelling ways. Combining proven sales and marketing best practices with award-winning technology, SAVO addresses all aspects of the sales enablement challenge — spanning people, process, insight and technology. For more information, visit or follow us on Facebook, LinkedIn or Twitter.

For more information on Strategic Proposals L.L.C., visit

• Whitepapers
• SAVO Products
• Relevant Blogs

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