Sanderson Asset Management Turns to SatuitCRM to Support U.S. Expansion


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SatuitCRM provides industry-focused CRM solution to help company grow

NORWELL, Mass. – December 02, 2009 – Satuit Technologies today announced
that Sanderson Asset Management has deployed SatuitCRM to facilitate client
relationship management (CRM) for the company’s global institutional and
private customers. SatuitCRM provides Sanderson’s client services team in
the U.S. and the U.K. with a centrally located system that supports the
company’s international growth goals, making it easier to track and service
clients more consistently and efficiently between offices.

Sanderson recognized that it needed a CRM solution that would tie together
the company’s disparate data silos in the U.K. with new repositories being
created in Sanderson’s U.S. office, without draining limited IT resources.
Prior to implementing SatuitCRM, Sanderson’s client service representatives
worked in multiple application environments, including ACT! and Outlook,
making it difficult to find and share information. After looking at a
variety of CRM solutions, Sanderson selected Satuit’s hosted CRM solution.
SatuitCRM will grow as Sanderson grows, while providing complete account
transparency by allowing Sanderson to organize all its key account
information in a single application.

“SatuitCRM really stood out among the other CRM systems that we looked at,”
said Paul Carter, Operations Manager for Sanderson Asset Management.
“SatuitCRM is focused on our industry, and its hosted delivery model made it
easy to implement the solution across our U.S. and U.K. offices”. With
SatuitCRM Sanderson can focus on relationship management across its global
team. SatuitCRM is built specifically for asset management professionals.

Carter added, “It is rare for me to be sufficiently moved or impressed to
feel the need to contact our vendors senior executives to compliment them on
their product, but I did so with Satuit shortly after the installation and
training because we were tremendously impressed with SatuitCRM. The database
is very intuitive.. In addition, our impression of Satuit’s team is very
positive. The people we deal with are incredibly responsive, very
knowledgeable and extremely efficient.”

“We are delighted to have Sanderson as a client and look forward to
continuing to provide an information platform to support their expansion,”
said Karen Maguire, CEO of Satuit Technologies, Inc. “SatuitCRM’s hosted
model has proven ideal for Sanderson as the company continues to grow in the
United States and globally.”

About Sanderson Asset Management
Sanderson Asset Management Limited (SAM) was formed in October 2000 as an
independent investment firm offering international equity services
principally to US institutional investors with the aim of aligning the
interests of its clients and employees as closely as possible by making the
investment function paramount. SAM is controlled by its current employees
who are committed to the Company remaining independently owned as it
believes Independent self-ownership allows for consistency of purpose. For
more information, visit .
About Satuit Technologies
Satuit Technologies, Inc. is a global leader in client relationship
management (CRM) solutions for the professional investment market. The
company’s SatuitCRM system was designed to enable asset management and hedge
fund companies to increase sales, better serve their clients, master
information-intensive business relationships, and reduce costs. With offices
in the United Sates and the United Kingdom, Satuit serves clients in more
than a dozen countries as well as every major financial center. For
additional information on, visit .

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