Unveils Salesforce Chatter – Enterprise Collaboration Meets the Real-Time Social Computing Model


Share on LinkedIn Unveils Salesforce Chatter – Enterprise Collaboration Meets the Real-time Social Computing Model Loved by Millions on Facebook and Twitter

Salesforce Chatter application allows any company to collaborate in real time with a secure, private social network for their enterprise

Salesforce Chatter platform allows application developers to build social enterprise applications; all 135,000 native applications will instantly become social

SAN FRANCISCO – Dreamforce Conference – November 18, 2009 – [NYSE: CRM], the enterprise cloud computing company, today unveiled Salesforce Chatter (, a new secure enterprise collaboration application and social development platform. Salesforce Chatter will revolutionize the workplace by leveraging the social networking models made popular by the consumer Web, allowing any company to collaborate in real time with a secure, private social network for their business. Content, applications and people will now have profiles, feeds and groups, enabling them to be deeply connected. In addition, developers will now be able to use the Salesforce Chatter platform ( to build social enterprise applications, and all 135,000 native applications will instantly become social. is the only company uniquely positioned to deliver a social, enterprise-scale application and platform like Chatter because of its world-class security, trusted sharing model and the critical business information stored in’s cloud apps. Salesforce Chatter will be’s first enterprise-wide app, bringing the power of cloud computing to every employee.

Supporting Quotes

* “Why do I know more about strangers on Facebook than my own employees?” asked Marc Benioff, chairman and CEO of “Now, through Salesforce Chatter, my business is tweeting me. My employees can use the models they love to get the collaboration they need.”
* “Salesforce Chatter is a true breakthrough, bringing social computing to the enterprise,” said Bruce Richardson of AMR. “ has created a Facebook for the enterprise by combining real-time, familiar social networking features like profiles and feeds, with the enterprise-tested, secure sharing model required by businesses that is the at the foundation of This is going to change the way business thinks about collaboration.”
* “We are constantly evaluating tools that promise to increase the productivity and collaboration of our employees. Salesforce Chatter recognizes that enterprise collaboration is more than connecting people, but also connecting content and apps. With Chatter, collaboration within our company will truly come alive, all from within our trusted Salesforce apps,” said Daniel R. Chiazza of Harris Interactive.
* “Twitter is based on the idea that the open exchange of information has a positive global impact. We see a lot of the same inspiration behind Chatter. We think it will enable employees to find more information, more quickly, from the people and content that matters most to them,” said Jason Goldman, director of products, Twitter.

Salesforce Chatter – Real-Time Collaboration with Content, Apps and People
Social computing and social networks have provided consumers with a new way to gain insights into what’s happening in the world, when things are taking place and the people they know. Yet enterprise collaboration is almost non-existent because content, apps and people are disconnected and not part of the same conversation. With Salesforce Chatter, companies will be smarter as content, apps and people join the real-time conversation through a secure, private social network within the enterprise. Salesforce Chatter will enable companies to securely collaborate in real time with the help of:

* Profiles: Just like profiles on popular consumer-oriented social networking sites, Salesforce Chatter profiles include things like contact information, area of expertise, work history and a photo. Profiles will allow employees to quickly identify and connect with colleagues who have the information and expertise they need to get their questions answered, expanding employee networks and increasing productivity.
* Status Updates: With status updates, employees will be able to keep everyone informed of what they are working on. Instead of using Intranets or participating in endless email chains, conference calls or meetings, employees can broadcast their latest status with real-time updates in Salesforce Chatter.
* Feeds: Salesforce Chatter’s feed will stream relevant, real-time status updates, not only from people, but also from content and apps. Content will notify users in the Salesforce Chatter feed when new or updated content is available. Apps will join the conversation by posting when there is a change in status, like when an opportunity closes or a case is escalated in Salesforce CRM. The real-time nature of Salesforce Chatter’s feed will ensure that employees are accessing the most current information possible and have the ability to filter results to gain the most insight.
* Groups: In business today, people frequently work on a number of teams focused on specific projects or objectives. The groups feature in Salesforce Chatter will allow employees to easily create their own groups within Salesforce Chatter and share updates, content and more, making it easy to collaborate with groups at work.
* Social Apps: With Salesforce Chatter, business apps will have the ability to talk to users through Chatter’s feed. Relevant updates from the Sales Cloud, Service Cloud and Custom Cloud, like a new lead or an alert that inventory is low, will be represented on Chatter’s feed. For the first time, enterprise apps will be part of the real-time conversation, and employees will be connected with the information they need to close more deals, satisfy their customers and grow their bottom line.
* Social Content: Business content, like documents, spreadsheets and presentations, will be able to alert the entire company when any updates have been made through Salesforce Chatter’s feed, just as people are alerted when new photos are posted on popular social networks. With Salesforce Chatter, content will be a part of the enterprise conversation for the first time, adding the context needed to ensure more effective communications and decisions.
* Social Sharing Model: When sharing and collaborating on information in an enterprise, it is essential that the right employees have access to the right data. Salesforce Chatter leverages’s proven, multi-tenant sharing model, enabling companies to decide which employees have access to what information. Like all products, Salesforce Chatter will run on the company’s trusted and secure infrastructure.
* Twitter: Salesforce Chatter will enable users to filter the most relevant Twitter feeds into their Chatter app. For example, a user can set-up a Twitter search for a competitor and automatically stream the real-time results into Chatter. The integration will keep users informed in real-time with the most relevant content from Twitter.
* Facebook: Employees will be able to pull information from their Facebook profiles to auto populate their Salesforce Chatter profiles.
* AppExchange: Now any native app built on the platform can be social, streaming updates to Salesforce Chatter’s feed and effectively joining the conversation.
* Mobile: As with all apps, Salesforce Chatter will be available on any BlackBerry, Windows Mobile device or iPhone. Companies and their employees will be able to take the conversation with them, regardless of where they are located.

Salesforce Chatter – An Enterprise Social Computing Platform
Just as the Salesforce Chatter app will enable content, apps and people to join the conversation, the Chatter social platform will enable developers to make any enterprise app social. More than 200,000 developers will be able to build custom social apps with Salesforce Chatter.

The Salesforce Chatter social platform includes a rich set of pre-built social components that developers can easily add to new or existing native apps. With Salesforce Chatter, all 135,000 custom apps built on the platform can now be social. Chatter social platform components include:

* Profiles: Now developers will be able to add profiles to any app with the Salesforce Chatter social platform, giving every app for every part of the enterprise the same foundation as the social networking apps on the consumer Web.
* Status Updates: With the Salesforce Chatter social platform, developers will be able to add status updates to any custom app, enabling users to start conversations inside every app around any object or record.
* Groups: Custom apps built natively on will be able to add the group functionality from the Chatter social platform, bringing team collaboration into any custom app. Users will be able to self-organize into groups and share updates, files and feeds.
* Feeds: Salesforce Chatter makes it easy to add real-time feeds into any custom app built on, plugging any application into the real-time conversation. Feeds aggregate status updates from social content, social apps built natively on the platform and integrations to other systems and people.
* Social Content: With the Salesforce Chatter social platform, developers will be able to build apps that include the ability to share content, like documents, spreadsheets and presentations.
* Chatter APIs: The Salesforce Chatter social platform contains a powerful new set of APIs that enable developers to push data from any app into Chatter feeds. Developers can easily build integrations to pull data from any app, including on-premise software apps, so that any enterprise app can join the conversation.
* Security and Sharing Model: With the Salesforce Chatter social platform, developers can leverage the same security and sharing model they use to build any app on And because these apps run on’s trusted infrastructure, there is no hardware, software or datacenters to buy or maintain.
* Google Developer Toolkit: Leveraging the developer tool kits developed for Google Apps and the Google App Engine, developers can build custom enterprise apps that bring data from Google Apps into Chatter.
* Facebook Developer Toolkit: Announced at Dreamforce last year, for Facebook is a developer toolkit that powers secure, two-way communication between the platform and Facebook. Developers can easily pull Facebook information into their custom apps or create brand new Facebook apps that run on the same secure, trusted and global infrastructure enjoyed by our 67,900 customers.
* Twitter Developer Toolkit: Companies and developers will be able to filter the most relevant Twitter feeds into their custom apps using the Salesforce Chatter social platform. The integration will help custom apps remain relevant with the real-time content from Twitter.

Pricing and Availability

* Salesforce Chatter is currently scheduled to become available in calendar year 2010. Customers who purchase applications should make their purchase decisions based upon features that are currently available.
* Salesforce Chatter will be included in all paid editions of Salesforce CRM and
* A new Chatter Edition will be sold for $50 per user per month and will include Salesforce Chatter, Salesforce Content and

Supporting Resources

* For more information, please visit
* Follow on Twitter @salesforce

About is the enterprise cloud computing company. The company’s portfolio of Salesforce CRM applications, available at, has revolutionized the ways that companies collaborate and communicate with their customers across sales, marketing and service. The company’s platform ( helps customers, partners and developers to quickly build powerful business applications to run every part of the enterprise in the cloud. Based on’s real-time, multitenant architecture, Salesforce CRM and offer the fastest path to customer success with cloud computing.

As of October 31, 2009, manages customer information for approximately 67,900 customers including Allianz Commercial, Dell, Dow Jones Newswires, Japan Post, Kaiser Permanente, KONE, and SunTrust Banks. Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase applications should make their purchase decisions based upon features that are currently available. has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol “CRM”. For more information please visit, or call 1-800-NO-SOFTWARE.


Copyright (c) 2009, inc. All rights reserved. Salesforce and the “no software” logo are registered trademarks of, inc., and owns other registered and unregistered trademarks. Other names used herein may be trademarks of their respective owners.

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