SalesFlow Steers TW Ward Toward Increased Productivity


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A leading supplier of Computer and Numerical Controlled (CNC) tools is driving productivity levels higher by prioritising improving relationships with new and established clients.

TW Ward CNC Machinery Limited has worked with Sawfish Software to address the challenge by installing specialist business process management software. As a result, the company has been able to drive output up by means of enhanced customer service.

The Sheffield-based firm supplies and services new, used and reconditioned CNC metalworking machine tools including lathes, milling machines and machining centres across the UK. It approached Sawfish Software to supply Customer Relationship Management (CRM) software to enable a more efficient turnaround on quotes, from enquiry through to delivery. Sawfish Software installed its SalesFlow solution which combines sales process management with CRM, while giving management a real-time overview of the business.

SalesFlow is a Software-as-a-Service (SaaS) product which can be accessed securely by registered users from any browser. Sales team members are therefore able to update sales leads via mobile devices, obtain quotes while away from the office, and access account information easily as and when required. Additionally, using SalesFlow, relevant documents can be linked easily to the account, and anyone accessing the details can have full information on the current status of each sale.

Simon Whitworth, managing director of TW Ward, said: “With SalesFlow installed, TW Ward can now concentrate on providing the very best service for each and every customer, nurturing the new client relationships and building on the well-established ones. With access to the software and database across the company, it is easy for all involved, from initial enquiry to delivery and every element in between, to have access to the latest status of the order at the touch of a button. Across the business, staff are working more closely and more efficiently and customer satisfaction levels have risen as a result.”

Steve Hull, chief executive of Sawfish Software, said: “TW Ward may have fewer customers than other businesses, but a high transaction rate. For this reason, maintaining an excellent relationship with each and every customer is essential. By using SalesFlow software, management and sales team are quickly aware of any potential snagging point so can prevent problems arising.

“TW Ward is now in a position to provide more efficient sales forecasts, predict customers’ needs, and steer the company towards increased productivity.”

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