We are in a service-based economy and it is always surprising to see the lack of savvy of certain vendors. These are not the times to avoid the most precious asset to any business. After all, the purpose for being in business is the acquisition and retention of customers.
The reason that customer service is so vital to every organization includes the following:
- Less Cost – As current clients tell existing customers of your products and services, they become marketing avatars through buzz marketing. Costs decrease due to a lack of need for advertising.
- Increased Productivity – Content customers stem from a cooperative workforce culture. A cooperative culture leads to higher workforce productivity.
- Less Labor – The increased use of social media and the Internet enable (content) customers to quickly connect with others that might be interested in your services. Customers do the work for your organization.
Drew Stevens shares with you how to excel at customer service no matter the organization.
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