- It’s product-centric, i.e. not easily adapted in a buyer-relevant context
- It’s trapped in documents or presentations and not easily shared.
4. Messaging is inaccessible in Sales Portals
Sales Portals, once thought to be the panacea for the content management problem for salespeople could hold every conceivable document that salespeople might need, but the problem is they are typically in documnet form in sales portals and the sales rep must negotiate the VPN, not easily accessed via an iPad, smartphone or laptop over the Internet
Enabling Technology and Methods
- Inbound marketing technology and strategy is essential to engage buyers who begin their journey with a Google search at the outset and where a combination of content, insight and skills are required to remain relevant and engaged.
- Messaging structured for reuse in a Messaging Architecture that captures core “win-themes” as reusable content objects or “wits” that can be combined and reused in countless information products so that marketing and sales speak with one voice.
- A content delivery platform that enables marketers and sales enablement professionals to cost-effectively create and share Messaging Architecture elements, collateral and sales-ready-messaging. track its use and rate its effectiveness
- A Desktop Widget that enables salespeople instantly find useful atomized content, templates, letters, proposals, scripts and personalize them on-the-fly.
- A simple drag and drop metaphor to use the appropriate content “wit” or content combinations “combo-wits”, into the email or word processing or presentation applications.
Context is critical for engagement today and combined with responsiveness is a huge competitive advantage.
In addition, if salespeople can create insight on the value of their approach and help buyers understand and overcome the risks in adopting their technology/solutions/service, they will remain relevant and of value in the buying process. What are you waiting for?
Join us for a Sales and Marketing Alignment Webinar where we discuss the above topic and showcase WittyParrot in creating and delivering content that is contextually relevant, on message and instantly usable.