SaaS Marketing Automation Application Establishes Accountability of Sales to Marketing


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Market2Lead’s Fall 2007 Release is First to Show Marketers what Happens to Actionable Leads While Improving Sales Visibility of Marketing Activities

SANTA CLARA, Calif. — December 4, 2007 — Market2Lead, a provider of software-as-a-service (SaaS) B-to-B automated marketing solutions that accelerate demand and revenue growth, announced today that its new fall 2007 release is the first such application to enable marketing departments to establish sales department accountability for what happens to actionable, qualified leads. The updated application provides enhanced campaign intelligence via trending with new sales opportunity and lead analytics reports. It also enables marketing departments to more easily demonstrate their activities to sales departments.

“When marketers pass qualified leads to sales, what sales does with those leads will no longer be a mystery,” said Geoff Rego, CEO and co-founder, Market2Lead. “For the first time with a SaaS marketing automation application, marketers can see for themselves if, when and how sales reps have acted on the leads marketing produces. It’s marketing nirvana.”

Market2Lead has added trending capabilities for opportunities and leads to its analytics module. These new data mart capabilities enable marketing departments to view trending metrics to gain insight to:
• The number of leads and/or opportunities in each stage,
• The average time the lead or opportunity is in each stage and
• The time it takes for a lead to move between stages.

In addition, when Market2Lead publishes a new lead to a sales force automation system, it can now automatically assign a sales representative. It can also provide tasks and due dates to the sales representative, based on the lead score.

The new version of Market2Lead also gives sale departments visibility into marketing activities via enhanced integration with Market2Lead can publish marketing activities to any object in, including custom objects and standard objects. Market2Lead’s new version also gives sales representatives an enhanced view into marketing activities such as:
• Activities from email campaigns. Now field and inside sales representatives can know in real-time when email messages are sent to prospects, when they are opened and when prospects take action by clicking through.
• Activities from Web sites and/or microsites. Field and inside sales representatives can take prompt action when their prospects visit either the corporate Web site or personalized microsites. This new capability enables Market2lead to push such activities from Web pages hosted either by Market2Lead or a corporate Web server. A sales representative can then see this detailed information about prospects from within
• Activities from offline events. Field and inside sales representatives often need to know if and when prospects attend offline events and seminars so that they can take appropriate follow up actions. Importing such marketing activities directly into can potentially add unqualified leads, such as booth visitors, into the sales queue. Market2Lead ensures that only qualified prospects enter sales queues.

Market2Lead’s new outbound marketing campaign management features give sales representatives the ability to personalize communications and leverage viral marketing. These features include:
• Email “From” Address and Signature Personalization. Users can configure the “from” addresses and signatures of outbound program email messages to use the contact information of the appropriate sales representatives.
• Email “Forward to a Friend.” Users can add viral marketing aspects to campaigns by tracking and capturing contacts.

The latest version of Market2Lead also provides increased depth of integration with For example, administrators can now configure objects that should be synchronized into Market2Lead.

Market2Lead’s fall 2007 release is available now and includes many other new features. More information about the latest version of Market2Lead’s marketing automation software-as-a-service is available at

About Market2Lead
Market2Lead, Inc. helps companies generate better, qualified leads and close more sales. The company’s solutions enable leading enterprises and small businesses to progressively gather deeper insight into individuals, their needs, and their purchase intentions. Market2Lead is a privately held company headquartered in Santa Clara, California. For more information please visit
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© 2007 Market2Lead Inc., Market2Lead, Gold Edition, TurboWeb2Lead and the Market2Lead Logo are trademarks or registered trademarks of Market2Lead, Inc. in the United States and/or other countries. Other brand and product names are trademarks or registered trademarks of their respective holders. Information is subject to change without notice. All rights reserved.

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