RightNow Technologies Uses Boulder Logic’s Custom Web Publishing Tool To Drive Sales


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Boulder Logic Published Pages™ Provides RightNow with a Powerful New Way to Share Customer Reference Marketing Content with Prospects

Boulder, CO, February 10, 2009 – Boulder Logic™, the customer reference specialists, today announced that RightNow Technologies™, a provider of on-demand customer relationship management (CRM) solutions, has implemented Boulder Logic’s Published Pages Module to support and add a competitive advantage to its customer reference and sales program.

Boulder Logic Published Pages™ allows those using the Boulder Logic Reference Manager™ database to pick and publish marketing content, such as case studies and video profiles, on a personalized micro site that can be shared directly with prospects. Visitor tracking features allow a level of visibility not possible when sales content is distributed to prospects via email. With Boulder Logic Published Pages, marketing is able to facilitate the desired communication while giving sales representatives final control of the prospect experience.

“RightNow is using the Published Pages module to easily and quickly deliver relevant collateral and reference items to prospects,” said Elizabeth Gilje, the customer reference specialist at RightNow Technologies. “We are very pleased with the product and find that the visibility is what makes it truly unique and valuable. We can see reports on how often the site is viewed and more specifically what they viewed. The customization helps us to create an excellent impression with our prospects.”

Published pages allows users to:

-Use a familiar shopping cart experience to select links or attachments for different pieces of content that will work well together.

-Follow a simple wizard to customize a micro site for the specific audience with personalized messages on marketing approved templates.

-Publish the page with a unique tracking URL that captures and sends notifications back about visitor statistics to the page and individual pieces of content.

“Boulder Logic designed Published Pages to make sure that the valuable reference materials such as case studies and testimonials are easily, effectively and impressively used to their full potential,” said Joshua Horwitz, Boulder Logic president and co-founder. “Our customers tell us they love that Published Pages is integrated with their existing customer reference management solution and provides insight into their sales prospects that helps them be even more effective in closing new deals.”

Boulder Logic Published Pages is sold separately as an add-on module to organizations using Boulder Logic Reference Manager. For more information about adding this module, please contact Boulder Logic at 800.715.1910.

About Boulder Logic
Boulder Logic is the first software provider to offer a packaged solution specifically for managing all areas of an enterprise customer reference program. Companies with complex products and selling cycles benefit by using Boulder Logic products to increase marketing impact and close more sales by better leveraging the testimonials of their existing customer. Boulder Logic is headquartered in Boulder, Colorado. Please visit www.boulderlogic.com.

About RightNow Technologies
RightNow (NASDAQ: RNOW) delivers the high-impact technology solutions and services organizations need to cost-efficiently deliver a consistently superior customer experience across their frontline service, sales and marketing touch-points. Approximately 1,900 corporations and government agencies worldwide depend on RightNow to achieve their strategic objectives and better meet the needs of those they serve. RightNow is headquartered in Bozeman, Montana. For more information, please visit www.rightnow.com.

RightNow is a registered trademark of RightNow Technologies, Inc. NASDAQ is a registered trademark of the NASDAQ Stock Market.

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