Rick Segel & Associates Launces New Web Site for Independent Retail Industry


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Florida, September 9, 2009 – Rick Segel & Associates, announces the launch
of The Retailer’s Advantage 2.0 retail membership website.

TheRetailersAdvantage.com is a dynamic, online membership educational
initiative dedicated to be the competitive advantage to the independent
retailers around the world. It accomplishes that goal with a three pillar
approach consisting of Weekly Events, Retail Tools, a content rich,
continually growing Retail Reference Library.

The Event schedule consists of retail webinars and workshops of the hottest
topics in retailing, website reviews, visual merchandise live evaluations,
and interviews with the hottest retailers, vendors, and consultants by Rick
Segel who has been described as the Larry King of retail interviews.

Direction for website content and tools comes from renowned author and
international retail expert, Rick Segel, author of 10 books on retailing,
including the Retail Business Kit for Dummies which has sold over 100,000
copies, 21st Century Retailing which is a retailing text book used in
colleges and universities across the country and The Essential Online
Solution to highlight a few.

Created to be exactly what the name implies, TheRetailersAdvantage.com is a
true advantage to the independent retailer providing quality education in a
format that is affordable and flexible to the retailer’s needs.

Retailers have the option of joining at three different levels; Silver,
Gold, and Platinum. Each brings resources, advice, and education to the
retailer right at their desk. By joining The Retailer’s Advantage, members
can take advantage of quality education to improve their business during
challenging economic times and beyond.

The Retailer’s Advantage 2.0 has a simplified navigation. The site has
been designed so members can easily logon and locate whatever tools or
resources they need and has been divided into three main sections; Retail
Events, Retail Tools, and Retail Reference Library.

“We put a lot of thought into the design of The Retailer’s Advantage and
received valuable input from our current members allowing us to launch a
premier site and one that is unique to the retail industry.” states Rick
Segel, “We are facing times when retailers need as much help as possible and
the role of The Retailer’s Advantage becomes a critical resource for our

About Rick Segel & Associates
Rick Segel & Associates, LLC was founded by Rick Segel, CSP a seasoned
retailer of 25 years and the author of twelve books, and founder and
producter of The Retailer’s Advantage membership web site for the retail
industry. Rick’s common sense solutions and creative retail marketing ideas
have been designed to make independent retailers more profitable. As a
Certified Speaking Professional (CSP) Rick Segel’s most popular topics for
keynotes, seminars, training sessions and break-outs include: “Ways To Wow
Your Customers”, “Effective Suggestive Selling”, “The Art of Running a Sale”
and many more covering every aspect of growing and running a retail
business. Rick has authored many following widely popular books on
retailing including “Retail Business Kit for Dummies”, and the “Art and
Science of Powerful Promotions and Sensational Sales” . Rick’s provocative,
interactive and often outrageously funny style, delivers substance in a very
unique style. He uses humor, anecdote and everyday allegories to make it
easy for people to absorb messages that are vitally important to today’s

Margie Green, Marketing Director
Rick Segel & Associates, LLC
[email protected]

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