RedPoint Global Announces Accelerator™ for Retail Banking


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Only Solution Available that Empowers Marketers to Create Personalized Omnichannel Experiences Across the Entire Customer Lifecycle

Wellesley Hills, Mass. – September 18, 2018 –RedPoint Global, a top provider of customer data platform and customer engagement technology, today announced the availability of RedPoint Accelerator™ for Retail Banking. RedPoint Accelerator for Retail Banking is a packaged solution that empowers marketers at growth-oriented banks and credit unions with a single point of control over data, decisions, and interactions to transform the customer experience in the era of smart banking. RedPoint Accelerator for Retail Banking is the only solution on the market that enables banks to consistently personalize experiences across digital and traditional channels throughout the entire customer lifecycle; from acquisition and onboarding, to growth and retention.

Financial institutions consistently place customer experience in their top strategic priorities, yet most banks are challenged by siloed product lines, channels, and business units. In fact, the ability for financial institutions to deliver personalized experiences is important to 90% of consumers, and according to The Boston Consulting Group, 54% of customers who joined a new bank did so because of the new bank’s ability to personalize experiences.

“Marketers at financial institutions such as banks and credit unions face an immense amount of challenges in today’s marketplace, including delivering dynamic customer experiences that meet and exceed customer expectations,” said Patrick Tripp, VP of Product Strategy at RedPoint Global. “In order to compete, marketers need a way to quickly and easily access all critical data sources and activate them for use in personalized omnichannel marketing campaigns that deliver real value to customers and the business. RedPoint Accelerator for Retail Banking can support these objectives by acting as a single point of control for data, decisions, and interactions. As the latest vertical addition to the RedPoint Accelerator solution set, I’m very excited about the impact RedPoint Accelerator for Retail Banking is having on our customers, enabling them to improve the strained relationships that have existed between banks and their customers.”

RedPoint Accelerator for Retail Banking provides a solution for financial marketers to create personalized omnichannel programs that improve operating efficiency. Built on the Microsoft Azure platform, RedPoint Accelerator is the only omnichannel solution for retail banking to offer:

• Single Customer View – overcome silos and create a unified and accurate view of the consumer in real-time, accessible by automated engagement systems – or by representatives in branches or call centers.

• Turnkey Marketing Channels – design, orchestrate, and measure integrated, contextually relevant marketing programs through turnkey access to email, mobile, social, website, and direct mail channels. Pre-configured channels and reports empower marketers to rapidly implement new marketing programs.

• Real-Time Decisions – manage strategies for delivering dynamic and contextual content to inbound channels. Marketers are empowered to conduct continuous A/B/n testing and goal-based optimization tactics, and can leverage customer outputs to offer the next best action.

• Retail Banking Data Model and Templates – deploy programs quickly with all of the attributes needed for targeted campaigns, robust segmentation and personalized engagement. Marketers can access out-of-the-box campaign templates like onboarding, cross-sell campaigns, and retention campaigns to increase opens, clicks, and conversions.

• Business Value Delivered – improve campaign deployment times by at least 75 percent, reduce cost and complexity, positively impact revenue, and increase customer retention to drive long-term loyalty and margins.

“RedPoint Global’s expertise in helping marketers transform customer experiences and our extensive partner network assures that marketers at retail banks are equipped with specialized solutions that help optimize marketing spend and meet business goals,” said Tripp.

For more information about the RedPoint Accelerator for Retail Banking solution from RedPoint Global, please visit To download RedPoint Global’s solution brief on Accelerator for Retail Banking, please visit

About RedPoint Global Inc.
RedPoint Global’s software solutions empower brands to transform how customer experience is delivered. RedPoint Global’s solutions provide a single point of control to connect all customer data, determine next best actions in real-time, and orchestrate interactions across all enterprise touchpoints. Leading companies of all sizes trust RedPoint Global to deliver highly personalized and contextually relevant experiences that optimize customer engagement. For more information, visit or email [email protected].

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