Redback Addresses Improving User Adoption and Simplifying the Sales Process With More Advanced, Cost Effective On-Demand Software
Newton, MA – June 12, 2007 – FP Technology (OTCBB: FPTI), marketed as Firepond, has signed Redback Networks, an Ericsson company that makes video-centric routers for 75 percent of the world’s triple-play networks, as a customer of its Firepond CPQ™ OnDemand software product. Redback will deploy Firepond’s CPQ OnDemand product fully integrating with salesforce.com’s sales force automation (SFA) application, improving user adoption and automating the sales process for Redback’s extensive global sales force.
Redback Networks, based in San Jose, Calif., has more than 500 carrier customers worldwide and manages 50 million broadband connections for 15 of the top 20 telephone carriers worldwide. Redback’s multi-service routing platform delivers next generation broadband services such as VoIP, IPTV and On-Demand Video. With an extensive salesforce dedicated to providing superior customer service, Redback is focused on providing its sales people with the highest quality and most effective tools for simplifying the sales process. After using traditional enterprise software for many years, Redback has turned to Firepond’s on-demand software to address the growing need for its sales team to utilize quicker and more cost effective and accurate tools for configuring, pricing and quoting to customers.
“We are very pleased that Redback has chosen our Firepond CPQ OnDemand product,” said Bill Santo, Firepond’s president and CEO. “Redback has large, global sales channels, requiring a CPQ application that can be rolled out quickly in multiple languages and currencies. Typical of all rapidly growing worldwide companies, Redback’s sales support applications need rapid widespread user adoption to achieve meaningful ROI. Firepond’s single sign-on, multi-tenant platform that is tightly integrated with salesforce.com ensures that Redback’s sales team will be up and running on our CPQ application in short order. We are pleased that Redback has chosen Firepond and are confident that our solutions will help Redback achieve their sales goals.”
“As a leading provider of network solutions to several of the largest Service Providers in the world, Redback is dedicated to providing our sales channels with the most up-to-date and efficient tools available for maintaining and growing our customer base,” said Georgine Nordin, Vice President of Sales Operations, Redback Networks. “Our sales people had difficulty adopting our previous sales software. In addition, we needed a global system that people within the organization could easily interact with in order to better service our customers and channel partners. Firepond’s CPQ OnDemand solution addresses these needs and more. We look forward to the benefits of a shorter and error-free quote process that this solution will provide our direct sales and channel partners.”
The Firepond CPQ OnDemand product seamlessly integrates the complexities of configuring, pricing and quoting products and services for a company’s salesforce, providing a more interactive selling system and dramatically improving response time. The product is tightly integrated with salesforce.com, allowing for a seamless, single sign-on experience for the sales professionals to quickly configure a sale – price it – and deliver a quote efficiently and effectively.
About Redback Networks
An Ericsson company since January 2007 (NASDAQ: ERIC), Redback Networks Inc. manages triple-play services for 50+ million broadband subscribers and its customers include 15 of the top 20 telephone carriers worldwide. Redback’s multi-service routing platform delivers next generation broadband services such as high-speed Internet, VoIP, IPTV, On-Demand Video, and on-line gaming. Redback Networks has more than 500 carrier customers worldwide and is based in San Jose, CA. For more information, visit Redback Networks at www.redback.com.
About Firepond
FP Technology, doing business as Firepond, is a leading provider of multi-tenant, on-demand Configure, Price, Quote software that automates and simplifies product pricing and configuration for companies and helps these enterprises improve order accuracy while reducing their cost of sales. Firepond’s sales solutions help companies to optimize their sales processes whether their need is to solve complex product or pricing configuration, create product catalogs or provide an interactive selling system and dramatically improve response time. Firepond solutions provide a rapid ROI through improved order accuracy, improved proposal generation time and high user acceptance. Product data is maintained using Firepond’s Product Data Manager that features a highly visual and easy to learn user interface and powerful data import utilities. FP Technology is headquartered in Newton, Massachusetts. For additional information about Firepond CPQ™ OnDemand visit www.firepond.com or call 1-866-UCONFIG.
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Contact
Carol Ferrari
Firepond
[email protected]
617-928-6005
