R&D’s Greatest Challenge: Insight to Innovate


Share on LinkedIn

Amid the excitement and athleticism of the Olympics, we have uncovered another interesting display of global competition. And although it may not be as entertaining, the ramifications are more far-reaching. Specifically, the Global Innovation Index evaluates each country’s level of innovation over the past year, as judged by each country’s knowledge, technology and creative outputs. It was reported by the CEO of Eli Lily in a Forbes post about America’s declining ranking last month.

Regardless of which country is the most innovative, businesses all over the world are plagued by an “Insight Deficit” within their R&D departments. This is because engineers and developers generally don’t have access to the full breadth of information necessary to make informed decisions—product data, competitive insight, customer surveys and more. As a result, products take longer to get to market, production requires more re-dos, and competition may often seem one step ahead. Without easy assimilation of relevant and actionable insights, organizations aren’t as nimble or flexible as they could be.

Having better and immediate insight into data across systems and departments helps companies improve agility in their innovation, and to innovate “incrementally,” that is, building on each incremental innovation. They can understand more about what has occurred before—and why—plus incorporate feedback from customers, internal review teams. They can adjust processes and perhaps swap in new materials to improve each cycle of development. Overall, having more insight into these facets allows R&D departments to better justify the investments they make.

Like those competing in London, innovation requires teamwork. And R&D teammates can’t work together if they don’t have the ability to access the collective knowledge available to them. Is your R&D department working as a team—or is your organization lacking insightful innovation?

Republished with author's permission from original post.

Diane Berry
Diane Berry is Senior Vice President, Marketing and Communication of Coveo, and leads the organization's strategic positioning, go-to-market strategies, and its communication with all constituencies. Ms. Berry previously held executive roles at Taleo Corp, SelectMinds and Smyth Solutions.


Please use comments to add value to the discussion. Maximum one link to an educational blog post or article. We will NOT PUBLISH brief comments like "good post," comments that mainly promote links, or comments with links to companies, products, or services.

Please enter your comment!
Please enter your name here