Purple Goldfish Video Podcast Episode #36

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Jack and I launch Season Two of the Vodcast.

We discuss:

  • the meaning and origin of marketing lagniappe
  • why it can be a game changer
  • an update of where we are in the Purple Goldfish Project
  • why we call it a purple goldfish
  • why it’s not a substitute

ENJOY THE VODCAST:

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Today’s Lagniappe (a little something extra) – Here is a little extra from Oprah’s 2oo9 Kick-off. Black Eyed Peas and Flash Mob in effect:

Lagniappe defined: A marketing lagniappe, i.e. purple goldfish, is any time a business goes above and beyond to provide a ‘little something extra’. It’s that unexpected surprise that’s thrown in for good measure.

How do you stand out in the sea of sameness? How do you win repeat customers and influence word of mouth? What’s Your Purple Goldfish?

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Republished with author's permission from original post.

Stan Phelps
Stan Phelps is the Chief Measurement Officer at 9 INCH marketing. 9 INCH helps organizations develop custom solutions around both customer and employee experience. Stan believes the 'longest and hardest nine inches' in marketing is the distance between the brain and the heart of your customer. He is the author of Purple Goldfish, Green Goldfish and Golden Goldfish.

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