Episode #23 – Category Spotlight: Restaurants
Jack and I continue to look at different industries. Today we look at a ‘no brainer’ in the world of marketing lagniappe. How do restaurants differentiate themselves to ‘stand out in the sea of sameness’?
Here is a rundown of the examples we discuss:
– Sushi: One brown trout and one purple goldfish all due to pricing.
– Milwaukee’s Best: AJ Bombers dropping the p-nut bombs and Pizza Shuttle makes a purple goldfish out of a purple cow
– Westchester County Fav’s: BLT Steakhouse cheddar popover and The Bayou spices things up.
– Free Puddin’ and Pizza: The Mermaid Inn and The Alligator Lounge chime in from New York City.
– Bistro Montage: A new twist on leftovers. Call it a purple goldfishy bag.
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Today’s Lagniappe (a little something extra) – We talked about AJ Bombers in the Podcast. Here is an interview with co-owner Joe Sorge. Some strong insights from Joe:
Where is the lagniappe in your marketing? What’s Your Purple Goldfish?
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