It’s been a tremendous year at the Purple Goldfish Project. We’re almost 2/3rds of the way to our goal of 1,001 examples.
Here are nine brands that embrace the concept of ‘marketing lagniappe’ and have earned entrance into the Hall:
1. Doubletree Hotels – A warm welcome (literally)with the Doubletree chocolate chip cookie. They’ve given over 200 million to customers at check-in.
2. Stew Leonard’s – Buy $100 or more in groceries and receive a free ice cream or cup of coffee from the World’s Largest Dairy Store.
3. TD Bank – A penny arcade in the lobby. Free coin exchange for both customers and guests.
4. Southwest Airlines – ‘Bags Fly Free’. No fees for two checked bags, saving customers up to $120 on a round trip.
5. Five Guys Burgers and Fries – Extra fries, an extra handful or two with each order.
6. Zappos – Surprise complimentary upgrade of shipping.
7. Lexus – Great amenities while you wait, plus a car wash and vacuum
8. Kimpton Hotels – Lonely travelers get some ‘Guppy Love’. Select Kimpton properties will provide you with a goldfish during your stay.
9. AJ Bombers – Free peanuts for customers delivered to each table through the air by a P-nut bomber.
Today’s Lagniappe (a little unexpected extra) – Here is an updated version of the Purple Goldfish Slideshare presentation:
In Search of Your Purple Goldfish
Lagniappe defined: A marketing lagniappe, i.e. purple goldfish, is any time a business goes above and beyond to provide a ‘little something extra’. It’s that unexpected surprise that’s thrown in for good measure.
How do you stand out in the sea of sameness? How do you win repeat customers and influence word of mouth?
What’s Your Purple Goldfish?
