ProtoCall One Moves Into Fast-Growing Asia Pacific Contact Center Market


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* Opens office in Sydney and appoints experienced contact centre specialist, Ian de Sousa, as Managing Consultant

* ProtoCall One set on growth for 2007 in the UK and internationally

London, U.K. – 1st May 2007 – ProtoCall One, the UK’s premier systems integration consultancy for the contact centre industry, has announced today the opening of a new regional office in Sydney, Australia. The strategic location and the appointment of Ian de Sousa as Managing Consultant will allow the company to expand its call centre integration expertise into the Asia Pacific region. The company is looking to take more leverage from its skill-set with further announcements of expansion and new partnerships to develop its core market during 2007.

The Australian contact centre market is widely acknowledged by industry experts as the most technologically advanced in the world. A recent Contact Centre Focus report from March 2007 characterises the Australian market as ‘miles ahead’ of nearly everyone else and it is widely expected to grow significantly, with customer contact technologies tipped to play a pivotal role in the delivery of high quality services to the consumer. ProtoCall One lists among its customers some of the top telcos and large call centres in the UK and the opening of an office in Australia enables ProtoCall One to leverage its extensive experience and expertise in delivering innovative contact centre solutions into the Asia Pacific market.

“Australia is the hub of the Asia Pacific contact centre market. Both Australia and New Zealand are considered to be ahead of the UK in terms of a variety of speech developments and contact centre implementations,” commented Ian de Sousa on the ProtoCall One expansion announcement. “This is a region that is open to new technologies and willing to move fast to adopt it. ProtoCall One’s track record for technical excellence and innovation makes us ideally positioned to make a huge impact in this region.”

Faraz Khan, Director of Business Development at ProtoCall One, added: “Recent analyst reports on the Asia Pacific region as a whole appreciate the potential for growth where there are great opportunities to maximise the return on the huge investments already made in contact centre seats in the region. Optimising the workforce, improving processes and better first contact problem resolution are areas where our expertise on the industry-leading Genesys technologies and our track record for complex integration can have a significant impact in turning problem areas into solutions for the region’s contact centres.”

About ProtoCall One
ProtoCall One is UK’s premier systems integration consultancy for the contact centre industry. It is the leading independent advisor to the country’s top telecommunications service providers, helping them develop advanced network-based solutions for large contact centres. It is also widely recognised as the ‘Number One’ professional services and support organisation for the industry-leading Genesys Call Centre Solutions. ProtoCall One helps organisations to identify and resolve the technical and business issues involved in integrating contact centres into mainstream business processes, with a strong focus on financial services, telecommunications, travel and public sector markets. Additional information is available at or for more information, please contact:

Cynthia Thompson
Marketing Manager
ProtoCall One
Tel: 0870 204 2613
[email protected]

Manuela Whittaker
IBA, PR for ProtoCall One
Tel: 01780 721433
[email protected]

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