ProtoCall One Launches Initiative Into the Business Intelligence Market


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* Will develop solutions for Contact Centre market based on industry’s leading Hyperion business intelligence platform
* Key component of ProtoCall One’s growth for 2008

LONDON – October 16th, 2007 – ProtoCall One, the UK’s premier systems integration consultancy for the contact centre industry, has announced a major marketing initiative into the Business Intelligence (BI) market. ProtoCall One will develop solutions for the contact centre market based on the Hyperion 9 BI platform to help drive performance improvements and align performance metrics with business and company goals.

ProtoCall One’s drive into the BI market complements its established partnership with Genesys Telecommunications developing and implementing solutions in the contact centre industry based on the Genesys Customer Interaction Management platform. Initially ProtoCall One’s new BI drive will focus on the business intelligence needs of the contact centre industry. The company will then leverage its knowledge and expertise to expand into wider enterprise initiatives, to deliver truly integrated business intelligence solutions enterprise-wide. This new initiative is a key component of ProtoCall One’s growth strategy that has recently seen it expand its geographical presence, set up a workforce optimisation practice and appoint industry experts to spearhead the company’s growth.

“We identified earlier this year that a major pain point for contact centres, and one that I believe is holding back many from improving their overall performance, is the lack of consistent, timely and relevant management information,” commented Faraz Khan, Business Development Director for ProtoCall One. “So bringing this sea of rich data contact centres generate from a multitude of systems into a consistent and reliable format, such that users can make informed, dynamic decisions, is a crucial exercise that doesn’t – contrary to popular belief – require a huge data integration and consultancy exercise.

“Focusing on the BI arena has enabled us to provide a unique offering of a Business Intelligence platform coupled with broad contact centre industry expertise that companies can now benefit from. This new initiative will allow us to help enterprises not only bring together disparate data sources into a consistent platform but also benefit from advanced management reporting and analysis capabilities.”

About Hyperion 9 BI Platform
The Hyperion 9 BI platform significantly reduces the effort and cost involved in bringing together disparate data sources into a standard, consistent platform. The web-based, user-friendly reporting, analysis and visualisation tools from Hyperion provide the real ‘intelligence’ to the users.

About ProtoCall One
ProtoCall One is the UK’s premier systems integration consultancy for the contact centre industry. It is the leading independent advisor to the country’s top telecommunications service providers, helping them develop advanced network-based solutions for large contact centres. It is also widely recognised as the ‘Number One’ professional services and support organisation for the industry-leading Genesys Call Centre Solutions. ProtoCall One helps organisations to identify and resolve the technical and business issues involved in integrating contact centres into mainstream business processes, with a strong focus on financial services, telecommunications, travel and public sector markets. Additional information is available at or for more information, please contact:

Cynthia Thompson
Marketing Manager
ProtoCall One
Tel: 0800 881 8130
[email protected]

Manuela Whittaker
IBA, PR for ProtoCall One
Tel: +44(0)1780 721433
[email protected]

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