Pricing Madness … A Short Airline Story


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I am speaking on Customer 2.0 at the forthcoming IIR Mobile CRM & CEM conference in Monaco. I am looking forward to the trip a great deal, even though getting to Monaco is not easy, requiring ‘planes, trains and automobiles’ to get me there.

I did some research on flights today and was struck by the naked greed of the scheduled airlines compared to the budget airlines.

A round trup from Düsseldorf to Nice (the nearest airport) with Air Berlin costs GBP 79. Exactly the same trip with Lufthansa costs GBP 599. That’s almost eight times the Air Berlin price! What are Lufthansa going to do to justify the enormous difference? Chauffeur me from home to the plane in a Rolls Royce Silver Shadow? Stuff me with the finest foie gras, caviar and Dom Perignon champagne during the flight? Shower me with decuple bonus miles for their Miles & More frequent flyer programme? No! I would get exactly the same plain-fare on-board as I no doubt will on Air Berlin.

I am looking forward to my flight on Air Berlin. Safe in the knowledge that I am getting by far the better deal than the mugs flying on Lufthansa.

What do you think? Are the scheduled airlines just greedy? Or are they just hoping the budget airlines will go away?

Post a comment and get the conversation going.

Graham Hill
Independent CRM Consultant
Interim CRM Manager

Graham Hill (Dr G)
Business Troubleshooter | Questioning | Thoughtful | Industrious | Opinions my own | Connect with me on LinkedIn


  1. Yes we in India, are also faced with the same problem. Unfortunately, there are not too many people who do anything about this, and there is no sure fire method of getting redressal too.

    There are people who feel price very secondary and go by the name and the fame of the airlines, even if in reality, the service and everything else is the same.

    I am glad that there are people like you and I too feel the same as you.

    Good luck!


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