Practical Approach to Innovation used by Disney


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Innovation requires a balance between ideas and reality. In this segment Ed Muzio describes a method of keeping those two competing elements in balance to create new, innovative ideas. Ed uses an approach developed by Walt Disney and based on the roles of Dreamer, Realist and Critic. In the video are some great tips on how to put this into practice. I once read that Walt could play all the roles and many times when he walked into meetings everyone wondered which role he was going to take on. He also experimented with having separate rooms for each role. This approach should be considered when creating the future state during a Value Stream Mapping Session.

Ed Muzio, president and CEO of Group Harmonics was a guest on the Business901 podcast, Creating a Great Workplace. During the podcast, he discussed several more innovative ideas in transforming your workplace. He has just recently published a new book Make Work Great: Super Charge Your Team, Reinvent the Culture, and Gain Influence One Person at a Time.

Republished with author's permission from original post.

Joseph Dager
Business901 is a firm specializing in bringing the continuous improvement process to the sales and marketing arena. He has authored the books the Lean Marketing House, Marketing with A3 and Marketing with PDCA. The Business901 Blog and Podcast includes many leading edge thinkers and has been featured numerous times for its contributions to the Bloomberg's Business Week Exchange.


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