Podcast: When Bad Messaging Happens to Good Business – Signs and Fixes

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Sometimes Bad Messaging Happens to Good Businesses!

On Thursday, July 11th, I talked about the signs – and fixes – for bad messaging. How do you know if you’re off? The reality is most people won’t tell you that your messaging sucks. Clarity is your burden; not your prospect’s. I discuss some of the signs that your messaging needs help and what you can do to fix it! Enjoy.

Until next time, Keep it Human out there!

Listen to internet radio with kathyklotzguest on BlogTalkRadio

Republished with author's permission from original post.

Kathy Klotz-Guest
For 20 years, Kathy has created successful products, marketing stories, and messaging for companies such as SGI, Gartner, Excite, Autodesk, and MediaMetrix. Kathy turns marketing "messages" into powerful human stories that get results. Her improvisation background helps marketing teams achieve better business outcomes. She is a founding fellow for the Society for New Communications Research, where she recently completed research on video storytelling. Kathy has an MLA from Stanford University, an MBA from UC Berkeley, and an MA in multimedia apps design.

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