CDQ Platform 5.0 enables a single, enterprise-wide view of customer data for more effective decision making, stronger relationships, and increased revenue
Group 1 Software, Inc., a Pitney Bowes company (NYSE:PBI), is releasing the new Customer Data Quality (CDQ) Platform in the UK. The technology allows for more effective decision making, stronger customer relationships, and increased revenue based on a single, enterprise-wide view of customer information.
In a typical enterprise business, customer data is fragmented across multiple systems and departments. Group 1 Software’s CDQ Platform 5.0 provides a robust and modular solution for collecting, cleansing, appending, distributing and reporting on customer information from across the enterprise. The Customer Data Quality Platform is the key to unlocking customer data for revenue generation and growth.
Built on a robust service-oriented architecture (SOA) framework, Group 1 Software’s CDQ Platform was included by Gartner in the recently published “Magic Quadrant for Data Quality Tools, 2007(1).” The CDQ Platform offers built-in understanding to resolve both syntactic and semantic ambiguities and inconsistencies with global name recognition and advanced entity resolution, coupled with best-of-breed global address data quality and industry-leading geocoding components.
“Pitney Bowes’ business empowers clients as they use technology to send the right message to the right customer at the right time,” said Murray Martin, president and CEO of Pitney Bowes. “A single, complete and accurate view of customer data is the critical foundation for customer communications. Pitney Bowes is committed to the continued development of Group 1 Software’s CDQ Platform as an essential component of our overall customer communications management strategy.”
The CDQ Platform leverages an extensive knowledge base and allows analysts to easily create custom business rules as new composite services that can be published and extended to the enterprise, enabling companies to unify customer account data, eliminate redundancies, link members of the same household, and expand customer knowledge.
“Pitney Bowes’ data quality business has more than doubled in the past year, as organisations across multiple industries – including insurance, financial services, government, publishing and more – have recognised the importance of enterprise-wide data quality for enabling more informed decisions,” adds Martin.
Information Arts, specialist B2B marketing services provider, is one of the first in the UK to adopt the new technology. Jon Pope, Chief Operating Officer at Information Arts comments, “Data quality is very important to Information Arts – it underpins everything we do to support our customers. Group 1 technology supports our central data processing environment and they are a key partner in ensuring that we consistently reach the high standards of quality to which we aspire.”
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About Pitney Bowes
Pitney Bowes is a mailstream technology company that helps organizations manage the flow of information, mail, documents and packages. Our 35,000 employees deliver technology, service and innovation to more than two million customers worldwide. The company was founded in 1920 and annual revenues now total $6 billion. More information is available at www.pb.com.
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Group 1, Group 1 Software, and the Group 1 logo are trademarks or registered trademarks of Group 1 Software, Inc. Pitney Bowes, the Pitney Bowes Process Bar Design and Finalist are trademarks or registered trademarks of Pitney Bowes Inc. All other brand names and trademarks are the property of their respective owners.
1 Gartner, Inc., “Magic Quadrant for Data Quality Tools, 2007” by Ted Friedman and Andreas Bitterer, 29 June 2007.
