PBTO10: Creativity, Innovation & Anti-Conventional Thinking


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Jeffrey Baumgartner

Jeffrey Baumgartner

Who is Jeffrey?

In this episode, we host Jeffrey Baumgartner. He is an entrepreneur, artist, teacher, author and an innovation consultant and not  your typical Innovation consultant.

He is the author of the book, “The Way of the Innovation Master” & “The Insane Journey

He is also the creator of a new & effective creative thinking methodology called “Anti-Conventional Thinking” as an alternative to traditional brainstorming methods.

He also runs the Report 103, which is one of the longest running eJournal or blog on creativity and innovation in business.

Why is he on the show

He is not your typical innovation consultant or author. He is a great guy, who understands the psychology behind creativity and has a great sense of humor.

What are we talking about

In this episode, we talk about creativity and innovation. We also talk about why brainstorming doesn’t work if one wants to come up with truly creative ideas anymore and the core tenets of “Anti Conventional Thinking (ACT for short).

We also talk about how can individuals and organizations come up with creative ideas and implement them to succeed.

We also cover ideas around how small businesses or start-ups can use the tenets of ACT and use innovation as their competitive advantage to compete with large incumbents.

We also talk about how the most innovative companies don’t have a separate innovation agenda, continuous innovation is the way they do business.

Insight: Something that is Obvious but we miss totally

We also talk about the fact that, though everyone talks about the importance of creative ideas and innovation, in reality, we don’t really like truly creative ideas and passively and sometimes actively work to negate the truly creative ideas.

I had a lot of fun and learnt a lot through the conversation. Hope you do so as well.

Who and why should you listen

If at any point in time, you are required to come up with creative ideas in your role as a professional or as a parent, you need to listen to this discussion.

Your turn

If you liked the episode, please do share your love by writing a review or leaving a rating on iTunes or Stitcher and share this with your friends and teams.

You can also watch his videos on Youtube and I recommend that you subscribe to his eJournal Report 103.

Republished with author's permission from original post.

Mukesh Gupta
I currently work for SAP as Customer advocate. In this capacity, I am responsible to ensure that the voice of the customer is being heard and play the bridge between customers and SAP. Prior to joining SAP, I have worked with different organizations serving in different functions like customer service, logistics, production planning & sales, marketing and business development functions. I was also the founder-CEO of a start-up called "Innovative Enterprises". The venture was in the retail & distribution business. I blog at http://rmukeshgupta.com.


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