Parature Announces Co-Founder of Coffee Republic as Keynote Speaker for its European Users’ Group


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European Event to Feature Respected Entrepreneur and Lecturer

VIENNA, VA – January 30, 2010 – Parature, a global leader in on-demand customer service software, announced today that Sahar Hashemi, co-founder of Coffee Republic, founder of Skinny Candy and lecturer on innovation & entrepreneurship will be the keynote speaker at Parature’s European Users’ Group to be held February 16 – 17, 2010 at The Cumberland in London. This customer centric event will allow Parature users in Europe to gain invaluable knowledge from industry experts and thought leaders, while networking with colleagues and peers.

Sahar Hashemi, together with her brother Bobby, founded Coffee Republic and built it into one of the United Kingdom’s most recognized high street brands. Giving up her professional job as a lawyer in London, she and her brother staked everything on a dream and made Coffee Republic one of the main players in the ‘coffee revolution’ that transformed a nation of tea drinkers into one obsessed with ‘triple decaf half-caf lattes’ by focusing solely on the customer experience. Sahar left the day-to-day management of Coffee Republic in 2001 to write ‘Anyone Can Do It – Building Coffee Republic from our Kitchen Table,’ which reached number one on the Amazon business chart. Sahar has received numerous recognitions including, 100 Most Influential Women in Britain by the Daily Mail and is a frequent keynote speaker at various high profile events.

The topic for this event “In the Customers’ Shoes: How Coffee Republic Built its Brand through Great Customer Experiences” will focus on the importance of the customer experience when building and maintaining a corporate brand.

“We are excited to have such a respected entrepreneur as Ms. Hashemi to be the keynote speaker at Parature’s European Users’ Group,” said Parature Vice President of Marketing, Gary McNeil. “Her entrepreneurial spirit and total commitment to the customer experience will be an inspiration to the customers, partners and other industry experts who will attend this insightful event.”

The Parature European Users’ Group is a complimentary customer event that will feature an opening night welcome reception, complimentary Parature Customer Service™ software training led by Parature Professional Services, a diverse mix of customer service and support best practices presentations, and the opportunity to meet with several key members of the Parature team.

Please visit the Parature European Users’ Group website for complimentary conference registration and additional information.

Parature, Inc.
Parature, a leader in on-demand customer service software, makes it possible for any business to leverage the Internet to provide outstanding customer service. The company’s software-as-a-service (SaaS) delivery and integrated, intuitive design enables organizations to better and more efficiently serve, support, engage with and retain customers in today’s Web world. Founded in 2000, Parature received the 2007, 2008 and 2009 Product of the Year Award from Customer Interaction Solutions magazine and has been named to the Inc. 5000 list of Fastest Growing Private Companies in America. Parature has been named to both the Washington Business Journal’s list of Best Places to Work and The Washingtonian list of Great Places to Work. Headquartered in Vienna, Virginia, Parature is at work in organizations of all types and sizes, and helps support millions of end users worldwide. For more information, visit or follow @Parature on Twitter.


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