Optima Value Group, the U.K.’s Fastest Growing MSP, Deploys Portrait Software’s Next-Generation Marketing Suite


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Portrait Software, a leading provider of next generation marketing software, today announced that Optima Value Group, a customer value management practice, has selected Portrait Software to deliver a next generation marketing platform to its customers. Optima, the UK’s most advanced Marketing Services Provider (MSP) has licensed Portrait Campaign ManagerTM, Portrait Quadstone AnalyticsTM and Portrait Self-Service AnalyticsTM – key components of Portrait’s Next Generation Marketing Suite – to assist its customers in targeting marketing messages to the right customers, reach them most effectively and automate engagement for higher ROI campaigns.

“Portrait offers us a powerful and easy-to-use outbound campaign management tool that provides a robust marketing platform for individual customer dialogs,” said Alan Crawley, founding director, Optima Value Group. “Combined with Portrait’s customer analytics, which we were already leveraging with our customers, we now have the ability to generate and manage highly targeted and individualized outbound marketing campaigns that achieve greater campaign ROI and cost efficiencies for our customers’ marketing programs.”

Easy, integrated, multi-channel campaign management
Today customers expect to be treated as individuals and not as part of a mass audience. However organizations continue to struggle to deliver communications that are tailored to every single customer. The Portrait solution goes beyond traditional campaign management, converting traditional marketing campaigns into powerful two-way customer dialogs centered on each individual interaction – a key to effective customer engagement.

The complexity of individualized marketing is further accentuated by the growing number of new communication channels available to customers today. Portrait solutions empower marketers to rise to the challenge of harnessing these channels (e.g. direct mail, e-mail marketing, SMS, customer microsites, personalized URLs, online questionnaires, phone-based marketing, branch service locations) to create, centrally manage and monitor multi-channel campaigns.

With embedded customer analysis capabilities, Portrait Campaign Manager is able to help organizations build campaigns around laser-targeted segments and drive event-triggered campaigns. Customers receive messages that are perfectly timed but also tailored specifically to their stage in the customer lifecycle — from acquisition and on-boarding, to retention, feedback and loyalty programs.

“Portrait Software is delivering the next generation of marketing solutions today,” said Mark Smith, executive vice president of Portrait Software. “Our customers are forward-thinking companies that understand where marketing is going and the technologies and processes available to take them there. Portrait solutions help companies quickly analyze customer data and then design and deploy campaigns targeted at the right customer, at the right time and through the right channel. This mandate to deliver consistent value to the customer interaction inherently deepens the customer relationship and makes for more powerful, higher ROI campaigns.”

About Optima Value Group
Optima Value Group (“Optima”) is the fastest growing MSP in the UK, helping its customers optimize their businesses from strategic planning through customer analysis to effective communications. Through a blend of big thinking, cutting-edge analysis and best-of-breed technology, Optima enables their client organizations understand who their best customers are; what the company should be offering those customers; and which communication channel offers should be made. Optima also helps companies identify and isolate those customer groups that do not generate a commercial return which eliminates marketing budget waste.

Optima is based on the fundamental belief that by making business more relevant to customers – by getting underneath behaviors, motivations, desires – and coupling this with creative, clear communication, we can help our customers improve their performance and generate greater profits. Optima does all of this by leveraging advanced solutions.
Based in Edinburgh, UK, Optima Value Group distinguishes itself by bringing together experienced retail marketing practitioners with customer value management experts, and combines this with outstanding customer analytics and technology capability. Our people have been there and done it. Our solutions are cost effective and they work. For more information, visit www.optimavalue.com.

About Portrait Software
Portrait Software enables B2C companies to drive sales, reduce customer attrition and optimize marketing spend with a next-generation marketing suite. Our integrated solutions empower marketers to automate engagement with targeted individuals and, strategically map delivery of the right message, at the right time, across all marketing and service channels. The Portrait suite seamlessly integrates leading-edge, easy-to-use analytics that enable powerful, event-driven–and highly personalized customer campaigns. Customer-focused organizations benefit from being able to conduct two-way, intelligent dialogs with individual customers, and to build stronger, more profitable customer relationships while maximizing ROI from customer-focused programs.

Our 300 + customers include industry-leading organizations in customer-intensive sectors. They include Merrill Lynch, US Bank, Lloyds TSB, Nationwide, T-Mobile, Telenor, Ziff Davis, Fingerhut, Bank of Ireland, Bank of Tokyo and Fiserv CBS Worldwide.

For more information on Portrait Software, please visit: www.portraitsoftware.com.

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