One of Best Ways To Connect to Your Customer is


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Connecting with Customers

Satisfying customers is clearly an important element of customer retention. However, delivering satisfaction and even exceeding customer expectations, still leaves your company vulnerable to the competition. Companies need to build relationships with their customers from day one.

One of the best ways to create a relationship is to make a connection. Many of our clients have been in business for nearly a century. When a client enters our offices, I want them to immediately feel comfortable and welcomed. I also want them to instantly realize that our staff values their long history of creating brands that have lasted a lifetime.

Since 1995, I have been collecting antique advertising memorabilia that our clients have produced over decades. During an 18-year period I have amassed an amazing collection of signs and products that I have found in small antique shops, large antique fairs and of course perusing EBay. We have these products displayed throughout our offices, which are impressive to our clients and enable our associate’s see our customers through their unique histories.

Having your customers listed on your website is a good way to promote your company’s success. Having a bit of your customer’s history on your walls, in your display cabinets and on your associate’s work stations, helps to create a different kind of connection; a connection that helps to create an instant bond between your clients and your staff.

Start searching for pieces of your clients’ history today. It will be both fun and rewarding!

Republished with author's permission from original post.

Richard Shapiro
Richard R. Shapiro is Founder and President of The Center For Client Retention (TCFCR) and a leading authority in the area of customer satisfaction and loyalty. For 28 years, Richard has spearheaded the research conducted with thousands of customers from Fortune 100 and 500 companies compiling the ingredients of customer loyalty and what drives repeat business. His first book was The Welcomer Edge: Unlocking the Secrets to Repeat Business and The Endangered Customer: 8 Steps to Guarantee Repeat Business was released February, 2016.


  1. It does sound like the old school way of doing businesses, establishing personal relationships with your customers, getting to know them. Many companies nowadays try to “manage” their relationships with their customers and their customers are just entries into a CRM system.
    I think one of the reason is that the world is moving at a faster pace, but also, all the electronic communication systems, the social media, gives us the appearances of networking and having relationships with people when in fact people don’t even talk with each other than often any more.
    Customers are changing too, and they don’t value personal relationships that highly anymore, they want a better price, they distrust sellers, they prefer anonymity when they buy. It’s a vicious circle…

  2. Mike, thanks so much for your comments. I really appreciate them. It’s true that many people try to only use social media as a way to connect. I often try a combination. If I meet someone on the net, and if they live near my business, I also try to meet them in person too. I have made some great new friends. Have a wonderful rest of the weekend.


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