Free Racquets for Youngsters Attending WTT Matches
The New York Sportimes and USTA Eastern Section swing into the Purple Goldfish Project at #463. They provided free tennis racquets to the first 2,000 children aged 12 and under who attended one of the team’s seven July home matches at Randall’s Island in July.
Bonus Lagniappe: The Sportimes provided free shuttle bus service from several stops on the East Side of Manhattan, starting two hours prior to each match and returning to the same locations following the conclusion of each night’s events.
For the matches on July 5th, 11th and 12th, the team reimbursed Sportimes ticket holders who drive to Randall’s Island for these Sportimes matches for their RFK bridge toll. Ticket holders submitted a paid toll receipt, or who show an EZ-Pass badge, had the cost of the toll subtracted from their ticket price and those who purchase tickets in advance had the cost of the toll reimbursed on site.
POSTCRIPT: The NY Sportimes ended up the season with a march to the Finals.
Lagniappe defined: A marketing lagniappe, i.e. purple goldfish, is any time a business goes above and beyond to provide a ‘little something extra’. It’s that unexpected surprise that’s thrown in for good measure.
Where is the lagniappe in your marketing? What’s Your Purple Goldfish?
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