Nextance Helps CustomerThink Launch Mastery Webcast Series


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Nextance Helps CustomerThink Launch its Mastery Webcast Series
Nextance to co-present with CSO Insights on “Mastering the Art of Top Sales Performance”

REDWOOD CITY, Calif. – April 17, 2007 – Nextance Inc., the top choice for enterprise-wide contract management, today announced that it is an inaugural co-presenter in CustomerThink’s Mastery Webcast Series. Carrying forward momentum from its acclaimed Proposal Management solution recently launched, Nextance is in a unique position to join Barry Trailer, industry luminary and managing partner of CSO Insights, to share insights on creating more effective sales organizations.

In the first on-demand, downloadable webcast in the CustomerThink series, Nextance fittingly is educating audiences on how to handle the delicate first steps in CRM: how companies can restore order to an otherwise-chaotic proposal process to create value for the customer, while being careful to avoid creating any unwanted and unnecessary liabilities. As a co-presenter, Trailer explains the key sales challenges based on CSO Insight’s recent benchmark research, five keys to achieving “sales mastery”, and the critical differences between being a customer’s “vendor” or “partner.”

Bob Thompson, founder of and CEO of CustomerThink, Corp., explained, “We are launching the CustomerThink Mastery Webcast series, because it’s critical to reach busy executives at their own time and in a convenient format. Sales effectiveness continues to be a hot topic for CustomerThink’s audience, and Nextance answers that need nicely with a solution that can give competitive edge to salesforces and help them deliver more value to the customer.”

“I’m happy to kick off this valuable webcast series with a reputable and innovative company such as Nextance,” said Trailer. “Together, we are addressing a persistently perplexing issue for any company: how to win more business. The first impression is often a make-or-break moment for a company, so it’s essential that the proposal as well as other areas in the sales cycle are flawlessly executed.”

Presenting for Nextance, Tiffany Riley, vice president of marketing, added, “We’re pleased that well-respected CRM best practices experts and organizations are working to help their audiences improve sales and customer management practices. Our new Proposal Management solution is such a practical and simple way to improve win rates and give more time back to the sales organization. More salesforces are seeing it as a promising step to improve the effectiveness of a key part of the sales cycle.” is the world’s largest online community focused on all facets of customer management, from strategy to technology, reaches 300,000 people in 200 countries each month, with articles, blogs, discussions and news. Members of global Advisory and Business councils support by contributing content and interacting with members. For more information, visit To download the webcast, please visit

CSO Insights is a sales effectiveness research and benchmarking company serving chief sales officers, with such leading clients as Accenture, American Express, IBM, Johnson & Johnson, Merck, Microsoft, Nextel, Wells Fargo, Visa, and many others. For more information, please visit

For more information about Nextance’s full Proposal-to-Revenue solution, including Proposal Management, please visit

About Nextance Inc.
Nextance solutions are setting the standard for how companies manage their business relationships. Global 2000 companies are improving financial performance and lowering risk by using Nextance proposal-to-revenue and source-to-savings solutions to improve the standardization, visibility, and control of their relationship-defining documents, including sales proposals and all types of contractual agreements. Alion, Countrywide, Cytyc, Eastman Chemical Company, Google, Juniper Networks, Peabody Energy, Sasol, SHPS, Sun Microsystems, and others are using Nextance software every day to optimize the lifetime value of each of their thousands of customer, supplier, and partner relationships. Nextance is based in Redwood City, CA, and is privately held. For additional information, visit:
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© 2007 Nextance Inc. All rights reserved. Nextance and the Nextance logo are registered trademarks of Nextance Inc. All other trademarks are the property of their respective owners.

Renee Maler
Nextance, Public Relations
[email protected]

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