Web-based Relationship Management and Marketing Software Leads to Higher Enrollment
Rockville, MD- April 7, 2008 – Intelliworks, Inc., a leading provider of relationship management and marketing software built specifically for higher education, today announced the results of a case study conducted with New England College, a small comprehensive college with a liberal arts focus, located in New Hampshire.
According to statistics from New England College’s admissions department, the institution closed out its class registration 20 percent earlier than last year and increased spring enrollment by 8 percent using Intelliworks’ Orion, a suite of Web-based relationship management and marketing solutions. New England College also saw a 3.2 percent increase in attendance at promotional events and a 9 percent increase at their Fall Open House.
“The Intelliworks solution allowed us to improve the efficiency of our admissions department by automating tasks such as outbound marketing, event registration and contact management,” said Diane Raymond, Director of Admissions at New England College. “Plus, the product’s built-in analytics allowed our enrollment team to easily track progress and show results.”
Prior to working with Intelliworks, New England College had trouble finding a single solution that could manage marketing campaigns and track day-to-day interactions with prospective students. Intelliworks was chosen for its ability to offer a single repository for contact management, marketing and reporting.
New England College’s admissions staff was able to learn quickly the product’s features, including: creating robust HTML email templates, building targeted email campaigns, and managing event registrations. Due to the program’s initial success, New England College plans to make the product available to the entire admissions department and will continue to build out reporting.
“Through partnering with institutions like New England College, we’ve seen some of the unique challenges facing enrollment and admissions professionals at small colleges,” said Todd Gibby, CEO of Intelliworks. “The Intelliworks Orion solution has been specifically designed to help institutions such as New England College overcome these challenges by adapting their relationship management and marketing efforts to meet the specific needs of their institution and market.”
About New England College
New England College is a comprehensive college with a liberal arts focus of 1100 undergraduate and 650 graduate students. The current student body represents over 30 different countries. New England College has 29 majors within the Arts, Sciences, Social Sciences, Business, and Education.
About Intelliworks
Intelliworks, a leading provider of relationship marketing software for higher education, enables institutions to effectively communicate with prospects, applicants, students, and alumni. Orion’s Web-based technology helps admissions and enrollment personnel improve operational efficiency because of its configurability and flexibility. Leading institutions around the globe leverage Intelliworks’ solutions to generate revenue, increase enrollment and enhance departmental performance. Please visit http://www.Intelliworks.com.
