My Social Business Rockstars


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To say there are a lot of social media “experts” these days would be the understatement of the year.

In this post, I’d like to highlight a few social business thought leaders who not only have the “right stuff,” but also generously contributed to our hugely successful Social Business Summit conducted in late May.

Over a three day period, we conducted 6 webinars featuring members of the Founders Council of our new SocialBusinessOne community, launched early this year. We had nearly 500 total attendees across all sessions.

It was a leap of faith for us all, because no one had run an online Summit quite like this before. Instead of “death by PowerPoint,” each session was run in a highly interactive panel style and included a lengthy Q&A period. We got rave reviews from our audience for the format, content and quality of speakers.


So, I’d like to publicly thank (in order of appearance) …

John Todor, who kicked off the Summit by explaining how social strategies can help a CEO cope with the “new normal.”

Axel Schultze, who gave clear examples of how companies can move from social business theory to sales execution.

Christopher Carfi, for sharing very interesting stats that show how mobile and social trends are colliding.

Don Bulmer, for explaining how social media can help companies understand stakeholder brand perceptions.

Mitch Lieberman, for an insightful presentation on building trust with B2B prospects.

Vanessa DiMauro, for sharing best practices to succeed with online customer communities.

Tatyana Kanzaveli, for describing types of communities and factors to consider before launching.

Mark Parker, who discussed the new world of social selling, from Australia at 3 a.m. in the morning local time!

Jacob Morgan, for explaining why Enterprise 2.0 matters and sharing a great case study.

Adrienne Corn, for reminding us that social media can be used in H/R to build better employee relationships.

and John Moore for sharing insights on how social customer support communities add value to customers and the enterprise.

Do yourself a favor and spend some time getting to know my favorite social business rockstars. You can view the full recordings of the Summit here (free registration required).


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