My Interview with Margot Heiligman – Globetrotting Social CRM Latin America


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Margot Heiligman, Director of Solution Management at SAP Labs, inverviewed me about some examples related to Social CRM in Latin America as part of her Globetrotting Social CRM series. In the inverview I explain a few key examples of some companies doing Social CRM in the region and provide 6 steps to start your Social CRM strategy.

Republished with author's permission from original post.


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