JesÚs Hoyos
The evolution of the social media command center in Latin America #scrm
From Community Managers to Community Management In the recent few months I have seen a noteworthy progression of social media command centers in Latin America...
CRM in Latin America
10 steps to integrate CRM and Social Media? We know that we need more than 10 steps. How many? Many more! It all depends...
10 Steps to integrate CRM and Social Media (#SocialCRM, #scrm)
10 steps to integrate CRM and Social Media? We know that we need more than 10 steps. How many? Many more! It all depends...
My Interview with Margot Heiligman – Globetrotting Social CRM Latin America
Margot Heiligman, Director of Solution Management at SAP Labs, inverviewed me about some examples related to Social CRM in Latin America as part of...
5 things I learned about Mexico and the state of Social CRM and Social Media
Mexico had some key events in the recent weeks about Internet, Twitter, Marketing, Technology and Public Relationships. I had the opportunity to participate has...
My trip to Argentina in more than 140 characters #crmlatam #scrmar #scrm #crm
Twitter is not as popular as Facebook in Argentina. There are 7.9 millions of Argentinians on Facebook over the age of 18 based on...
We are not prospects, we are people – I am a person, not a prospect
As customers or consumers, we are identified in many CRM systems as prospects, contacts, accounts and companies. What's wrong with this? That many CRM...