During a recent interview on the Sales Thinker Radio Show, our guest made a very intriguing statement:
“Many of my references come from those I did no business with.”
Being my normal, articulate self, I responded by asking, “Huh, wha’?” Dave Ogden, the CEO of AML Communications, explained. “You’re solving their problem for them. You’re letting them know, and honestly looking them in the eye and saying you don’t need my services or my competencies… Here’s what you need.”
Not rocket science by any means. Just plain old honesty. Integrity. A commitment to serve. Mom was right. Always tell the truth. Always try to do the right thing. Always strive to serve others. In the long run, that approach works out for the best- for everybody.
Listen to the entire interview.
