MIT Report on Social Business: What are Companies Really Doing?


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The folks over at MIT teamed up with Deloitte to produce quite an interesting report around Social Business which included responses from almost 3,500 people around the world.  The goal of the report was to shed some more light around what is happening in the world of social business; which includes both customers and employees.  Personally, I thought the report was a bit muddled as it intertwined social business, social software, and social media together which made it a bit hard to discern when they were talking about enterprise collaboration and when they were talking about engaging customers.  Still, the report did have some interesting insights and findings.

The image below shows how organizations today are measuring their collaboration initiatives.  Not surprisingly, most companies are not doing any type of measurement and those that are focus on “busy” metrics such as employees signed up, how many employees are posting, and the total number of posts.  As I’ve stated many times, this in now way shows engagement, it simply looks at busy metrics or activity.

As far as why employees participate in social media, the top reasons were:

I found it interesting that collaboration and communication were not mentioned anywhere in this survey question which in my opinion are two of the cornerstones for what much of enterprise collaboration is about. They put together a great Slideshare presentation which shares some key findings

Republished with author's permission from original post.

Jacob Morgan
I'm a best-selling author, keynote speaker, and futurist who explores what the future of work is going to look like and how to create great experiences so that employees actually want to show up to work. I've written three best-selling books which are: The Employee Experience Advantage (2017), The Future of Work (2014), and The Collaborative Organization (2012).


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