Melissa Data Announces IP Address Locator Tool


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New IP Locator Object identifies an Internet user’s geographic location
without invading visitor’s privacy

RANCHO SANTA MARGARITA, Calif. (November 17, 2009) – Melissa Data,
(, a provider of data quality and data enrichment
solutions, announced today a new solution that allows users to identify
where Internet visitors are coming from to help increase click-through and
sales. The new IP Locator Object, which is available as either an API or as
a Web service, helps companies identify an Internet user’s geographical
location, including country, region, city, lat/long, ZIP CodeT, ISP and
domain name, all without invading, or being perceived as invading, the
visitor’s privacy.

Armed with the valuable geographic information IP Locator Object provides,
e-commerce businesses can determine where potential customers are,
pre-populate country code on forms, display different language and reduce
credit card fraud based on geographic location. The tool also helps in the
fight against illegal spammers and hackers filtering access from visitors
who come from countries which are not serviced by the business.

IP Locator Object is available as a multiplatform API for Windows, Linux,
Solaris, AIX and HPUX. Or customers can choose the Web services version,
which is operating system and programming language neutral, and supports
multiple protocols including SOAP, XML, and REST.

IP Locator Object is updated quarterly with data for over 240 different
countries, including a high percentage of coverage for the U.S., Europe,
Asian, and Pacific Islands.

“Finally there is an accurate and easy solution for targeting where Internet
visitors are coming from,” said Gary Van Roekel, chief operating office for
Melissa Data. “It is hard to know your customer when they are entering your
business online, but our new IP Locator Object solution helps improve that
one-to-one relationship by providing the right knowledge so that our
customers can service their customers more effectively and efficiently.”

To see IP Locator Object in action, visit

Melissa Data is an active DMA member, as well as a member of the DMA’s List
& Database Council. The company was named #1 in Customer Satisfaction in a
2009 data quality survey report conducted by analyst house, The Information
Difference. Since 1985, Melissa Data has been a leading provider of data
quality solutions with emphasis on U.S., Canadian, and international address
and phone verification, and postal software. Melissa Data is a non-exclusive
NCOALink Full Service Provider Licensee and non-exclusive SuiteLink
Interface and Data Distributor Licensee of the United States Postal
ServiceR. Prices for Melissa Data products and services are not
established, controlled or approved by the USPS. For more information, visit or call 1-800-MELISSA (635-4772).


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