Maximum Software Selects Plimloc Global Software Protection Powered by Uniloc SoftAnchor


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Maximum Software Selects Plimloc for Polite Software Activation, Strong Protection,
Global Piracy Auditing and License Throttling

Irvine, CA – May 13th, 2008 –Uniloc USA Inc., the leader in device-based authentication, and leading e-Commerce solution provider, Plimus, today announced that Maximum Software has selected Plimloc global software protection as its software security and licensing platform of choice. Powered by Uniloc SoftAnchor™, and hosted on the Plimus e-commerce platform, Plimloc is loaded with the industry’s most powerful anti-piracy and anti-fraud features available.

Plimloc prevents license exploitation; provides a global view of piracy-driven loss; and enables real-time license management via Uniloc Throttling to raise or lower device activation parameters while providing the strongest software copy protection in the industry. The award-winning anti-fraud capabilities of the Plimus ecommerce platform protect against fraudulent purchases, and ensure a steady and reliable stream of revenues.

Maximum Software is the software developer behind Bug Doctor, PC Registry Cleaner and PC Power Suite. Maximum Software provides solutions to users globally, with more than 15 million downloads of Bug Doctor alone. The company has focused on providing quality software solutions for PC users since 1999 and markets its products worldwide.

“We are excited to integrate Plimloc into our software offerings and upgrade our products in the field with these powerful capabilities. Our customers expect a better experience and Plimloc allows us to deliver polite copy protection and more lenient use parameters,” said Shawn Shellenbarger, President and CEO, Maximum Software. “For us, Plimloc’s innovative fraud and copy protection, license management and configuration flexibility allow us to optimize our licensing revenues while providing an enhanced customer experience – a definite win-win.”

Plimloc enables developers to quickly and easily implement fully embedded and seamless security configurations, allowing an unlimited number of tripwires and validation checkpoints. Plimloc’s thousands of code variations and obfuscation practices ensure maximum code protection and the highest hack-resistance available. Unlike other one-solution-fits-all anti-piracy measures, in the unlikely event that any individual title is cracked, the same crack will not work with any other licensed product.

Included in Plimloc is Uniloc’s global piracy and software license auditing solution, LicenseAudit™. With this feature, Maximum Software is now able to quantify software piracy levels and adjust licensing strategies in real-time to set policies addressing casual sharing, open sharing and piracy. Plimloc provides real-time statistics about actual license usage with 100 percent accurate results so that license management decisions can be based on hard facts rather than assumptions. Maximum Software will also benefit from Plimloc’s license throttling capability, delivering the ability to increase or decrease software copy parameters to manage the flow of help desk calls and piracy protection while optimizing viral marketing models.

Physical Device Recognition is the core technology behind Uniloc SoftAnchor and is based on the fundamental principle that no two digital devices are identical. The process of physical device recognition starts by generating a digital identity for a device, known as its “Physical Device Fingerprint.” A Physical Device Fingerprint is made up of a combination of machine characteristics and properties that are generated using a set of proprietary algorithms. The Uniloc Physical Device Recognition algorithms allow the unique, reproducible identification of a device with an accuracy greater than 3.4 * 10^38, allowing Uniloc to identify devices with more comparable accuracy than human DNA. In practice this results in the ability to smoothly identify requesting devices, allowing users to re-activate updated devices, while managing the ability to install trial versions.

“Polite software activation is no longer a ‘nice-to-have’ for software publishers who place an emphasis on the customer experience,” said Guy Wilnai, senior vice president, Operations for e-commerce solutions provider, Plimus, Inc. “We are pleased to provide this business-critical capability to Maximum Software and look forward to ongoing innovations from Uniloc.”

About Plimloc – Powered by Uniloc SoftAnchor
Plimloc security for e-Commerce 2.0 combines the global availability, flexibility and reliability of the Plimus e-Commerce system with Uniloc SoftAnchor, which seamlessly integrates the most powerful IP protection into software development processes. By providing developers full access to the SDK, including easily integrated samples and solutions, the Plimloc integration process takes days, not weeks, for market-readiness. With Plimloc developers are no longer held hostage by third-party copy control providers as they now have direct access to software copy protection code. This gives publishers the flexibility to easily create, maintain and enforce a full range of rights and licensing models including trial periods and multi-device fair use. Plimloc is a copy protection platform that is further enhanced with the following capabilities:

• Bulletproof copy protection based on Physical Device Recognition – the world’s most powerful software security technology.
• LicenseAudit real-time global piracy auditing for comprehensive license visibility and actionable data that creates opportunity from piracy.
• Flexible license rule ‘Throttling’ for providing balance between piracy levels and help desk calls, and optimizing the use of viral marketing tools.
• Award-winning fraud protection processes that ensure a steady and reliable revenue stream.

“Software piracy costs the software industry billions of dollars every year. But restrictive copy protection worsens the situation by inhibiting flexible use models,” said Casey Potenzone, chief information officer for Uniloc. “The Plimus/Uniloc solution answers these challenges with the industry’s most polite copy protection backed by iron clad software authentication and license auditing capability for greater security, usability and visibility.”

About Plimus, Inc.
Plimus, Inc., a global e-commerce solutions provider, builds and manages online businesses for thousands of software publishers, web hosting companies and online retailers. Plimus helps companies and publishers of all sizes maximize online revenues and reduce the costs and risks of running an e-commerce operation.

The company’s award-winning platform offers order management, fraud prevention, export controls, tax management, physical and digital product fulfillment, multi-currency and multi-language support, advanced reporting services, marketing tools, licensing management, an affiliate network, and much more.

Founded in 2001, the privately held Plimus is the winner of the 2006 Software Vendor Awards for Most Innovative Software E-commerce Service, Best Software E-commerce Customer Service & Support, and Best Overall Software E-commerce Value. Plimus is headquartered in San Diego, California.

About Uniloc USA
Uniloc USA is the leader in electronic physical device recognition for software copy control and information security. The core technology driving Uniloc innovation is Physical Device Recognition, the company’s patented method of uniquely identifying a user device, such as a PC, embedded device, smart phone or cell phone, by the naturally occurring, inherent physical imperfections of that device, and then incorporating that physical device fingerprint into licenses or access credentials. Uniloc’s technologies can identify devices with more comparable accuracy than human DNA. Uniloc is the inventor and holder of the seminal physical device locking patent (U.S. 5,490,216) and has 15 related patents pending. Uniloc has applied its Physical Device Recognition technical expertise to several vertical markets, including software publishing, government network access control, online banking and trading, and CD/DVD anti-theft. For more detailed information, please visit

Uniloc, SoftAnchor and LicenseAudit are trademarks of Uniloc Inc. All other brand and product names are, or may be trademarks of their respective owners.

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