Maximizer Software Completes CRM Family of Products With Launch of Maximizer CRM 10 Entrepreneur Edition


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VANCOUVER, BRITISH COLUMBIA – February 14, 2008 – To address small businesses’ increasing need for ROI-driven technology solutions, Maximizer Software Inc. (TSX:MAX), the leading provider of simple, accessible customer relationship management (CRM) solutions, today announced the availability of its Entrepreneur Edition – completing the suite of Maximizer CRM 10 solutions. Maximizer CRM 10 Entrepreneur Edition, the next-generation of Maximizer contact management software, gives start-ups and individual professionals an out-of-box, full-featured contact management solution that is simple, accessible and provides the best value to help them grow their business.

With this release, Maximizer Software is the only vendor that offers a complete family of CRM products for small and medium-sized businesses (SMBs) that enables a smooth migration from contact management through to full-featured CRM – available in its Group, Professional and Enterprise Editions – as the business evolves and grows. Maximizer CRM 10 starts with employee No. 1 and can grow to employee No. 500 and beyond.

“With CRM spend forecasted to increase by double digits over the next five years, Maximizer CRM 10 clearly establishes the company’s commitment to empowering small and medium-sized businesses with a product line that allows them to start with a contact management solution and transition to full-featured CRM as their business matures,” said Laurie McCabe, vice president of SMB Insights & Solutions, AMI-Partners.

As the most robust contact management solution on the market, Entrepreneur Edition offers several new enterprise-level features including: new mobile access with MaxMobile Lite for BlackBerry®; on-demand business coaching; on-the-fly reporting; and improved time and task management with further Outlook integration.

“For budding small businesses, choosing a key technology solution is a critical investment, as both money and resource allocation can make or break the business,” said William Anderson, executive vice president, Maximizer Software. “With the release of Entrepreneur Edition, small business owners gain an extremely comprehensive contact management solution that enables them to incorporate best practices in customer care and time management right from the start.”

Mobile Access

With more than 20 years of experience, the company created Maximizer CRM 10 Entrepreneur Edition to give continuous accessibility. MaxMobile Lite for BlackBerry® offers increased mobility and provides BlackBerry smartphone users access to their customers, notes, tasks, and schedules directly on their handset – and synchronized back to the information on their desktop.

Also added are enhancements to MaxMobile Lite for Windows Mobile devices, which support various Windows Mobile Pocket PC and smartphone devices, including MotorolaQ and Samsung BlackJack, among others.

On-Demand Sales and Professional Coaching

Providing a gateway to on-demand, immediate expert advice through its interface, Maximizer CRM 10 now includes sales and professional coaching from CanDoGoTM. Through this partnership, Maximizer customers can access advice via the Web, from leading experts on business or professional topics such as sales negotiation, proposals, leadership and motivation. Users can leverage advice and coaching from more than 150 authors, speakers and professional trainers including Zig Ziglar, Tom Hopkins and Tony Parinello, in text, audio and video formats.

Additional Maximizer CRM 10 Entrepreneur Edition improved features include:
• Easier communication and time management with improved Microsoft Outlook® integration;
• Improved administration and security to manage small groups; and
• Overall productivity enhancements in on-the-fly reporting, and task management.

Availability & Pricing

Maximizer CRM 10 Entrepreneur Edition is available directly from Maximizer Software or through a global network of Business Partners. Maximizer CRM 10 Entrepreneur Edition starts at a price of $229 per user. Please inquire for pricing on Group, Professional and Enterprise Editions.

For more information on Maximizer CRM 10 Entrepreneur Edition, please visit

About Maximizer Software
Maximizer Software is the leading provider of simple, accessible, customer relationship management (CRM) solutions, providing the best value for small and medium-sized businesses. Built on a web-based architecture, Maximizer CRM offers sales, marketing, and customer service users and managers their choice of access to customer information – through the desktop, web, or mobile device. Maximizer Software has sold more than one million licenses and has over 8,000 corporate customers ranging in size from entrepreneurs to multi-national organizations, including: Siemens, Société Générale, HSBC, TD Securities, Lockheed Martin, Brian Tracy International, Fisher & Paykel Healthcare, Oxford University Press, and Cathay Pacific. Maximizer Software is a global business with offices and over 400 business partners in the Americas, Europe/Middle East/Africa and Asia Pacific. For more information, please visit:

This release may contain certain forward-looking statements reflecting Maximizer Software Inc.’s current expectations. Investors are cautioned that all forward-looking statements involve risks and uncertainties, including without limitation, changes in market and competition, technological and competitive developments, and potential downturns in economic conditions generally. Additional information on these and other potential factors that could affect the Company’s financial results are detailed in documents filed from time to time with the provincial securities commissions in Canada. All trademarks or registered trademarks stated herein are properties of their respective owners.

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Media Contact:
Jennifer MacLeid Qotb
Young & Associates
(513) 281-2772
[email protected]

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