Marketo Pay-Per-Click Search Engine Marketing Tool Available on’s AppExchange


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B2B Marketers Can Now Optimize PPC Campaigns and Landing Pages Directly Within Salesforce

SAN MATEO, Calif. – Aug. 6, 2007 – Marketo, which provides affordable, easy-to-use marketing automation software that helps B2B marketing professionals drive revenue and improve accountability, today announced the availability of Marketo Search Marketing for’s AppExchange.

Marketo Search Marketing optimizes the entire process of generating business leads using pay- per-click (PPC) search engine marketing—from keyword management to bid optimization to landing page creation and testing. Integrated with’s on-demand platform, Marketo’s PPC search engine marketing tool is available for test drive and deployment on the AppExchange at

Marketo Search Marketing comes in two modules: Marketo Pay-Per-Click and Marketo Landing Pages. Each is pre-integrated with Google AdWords and requires no IT support to set up or use. Together the modules are designed to allow B2B marketers to bridge the gap between generating pay-per-click traffic and converting traffic into leads:

Marketo Pay-Per-Click
Marketo’s pay-per-click management software drives traffic to Web sites by improving the performance of paid search marketing campaigns. The solution uses a portfolio-based bid optimization algorithm to maximize business results for a target budget. It also enables marketers to make “what if” forecasts for leads and opportunities generated from search, to manage thousands of keywords, and to continuously improve pay-per-click campaigns through rigorous A/B testing.

Marketo Landing Pages
Marketo’s landing page optimization software converts traffic into leads by letting users create, publish and test branded landing pages in minutes using an intuitive PowerPoint-like interface. Custom landing pages improve PPC campaign performance because relevant landing pages get better ranking and dramatically higher conversion rates.

“Marketo’s PPC campaign management tool addresses the need of marketing executives who use Salesforce to be accountable for every lead they put into the system,” said Phil Fernandez, Marketo’s president and CEO. “This certification with AppExchange is not only extremely important to our business, but it also validates our mission of providing marketers with tools to track and optimize their results from the day they identify new prospects to the day sales books revenue in Salesforce. And we do this without requiring up-front investment, annual contracts or heavy IT support. When it comes to on-demand CRM, there’s no name bigger than Salesforce, so being part of the AppExchange will help us gain the visibility we need to finally give marketing the respect it deserves.”

“The AppExchange economy continues its rapid growth as customers of all sizes are using it to quickly and easily extend the benefits of on-demand applications throughout their enterprises,” said George Hu, chief marketing officer, “Marketo Search Marketing will help customers extend the value of Salesforce to measure exactly how their search marketing spend affects revenue.”

Salesforce Platform and the AppExchange
Salesforce Platform is the on-demand platform for the next generation of business applications. Salesforce Platform reinvents traditional customization and integration and enables a whole new generation of on-demand applications that go beyond client/server computing. The Salesforce Platform allows applications to be easily shared, exchanged and installed with a few simple clicks via’s AppExchange directory, enabling all the innovation that the Salesforce Platform unleashes to benefit the entire on-demand community.

The AppExchange economy continues to expand as thousands of customers, have installed thousands of on-demand business applications available on the AppExchange, found at

About Marketo
Marketo ( provides affordable, easy-to use-marketing automation software that helps B2B marketing professionals drive revenue and improve accountability. Marketo’s solutions automate the lead generation and lead nurturing processes, allowing marketing to generate more sales-ready opportunities, while integrated analytics bring accountability and respect to the CMO and help turn marketing from a cost center into a revenue-generating part of the company. Marketo’s products are easy to use and easy to buy from existing budgets because they don’t require annual contracts or up-front fees. Delivered as an on-demand service, customers can be running Marketo in less than five minutes, with no IT support. The company’s blog, Modern B2B Marketing (, explores best practices in business marketing, ranging from pay-per-click management to lead nurturing to marketing accountability. Marketo is headquartered at 1710 S. Amphlett Blvd., San Mateo, Calif., 94402.

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