Marketo Announces Free Test Drive for Pay-Per-Click and Landing Page Software Solutions


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First B2B Marketing Automation Company to Give Free Access to Fully Functional Demo Accounts

SAN MATEO, Calif. – July 9, 2007 – Marketo, which provides affordable, easy-to-use marketing automation software that helps B2B marketing professionals drive revenue and improve accountability, announced today the availability of the Marketo Test Drive.

Available for free, the Test Drive gives prospects the opportunity to use a fully functional demo version of Marketo with no need for a credit card and no obligation to buy. It enables prospects to see for themselves how Marketo can provide tangible improvements in bid optimization, landing page creation, keyword management, and ad testing.

The Test Drive is available at .

“With competitive marketing automation software solutions, the only way prospects can have a hands-on experience with a solution is to buy it,” said Phil Fernandez, Marketo’s president and CEO. “Today, the Internet has raised buyers’ expectations about experiencing a product before buying it. By allowing prospects to choose when and how they experience Marketo Search Marketing, the Test Drive builds confidence that Marketo can solve their search marketing challenges.”

About Marketo Search Marketing

Marketo Search Marketing comes in two modules: Marketo Pay-Per-Click and Marketo Landing Pages. Each is delivered as an on-demand service pre-integrated with Google AdWords and requires no IT support. Together the modules allow B2B marketers to bridge the gap between generating pay-per-click traffic and converting traffic into leads.

Marketo Pay-Per-Click
Marketo’s pay-per-click management software drives traffic to Web sites by improving the performance of pay-per-click (PPC) campaigns. The solution uses a portfolio-based bid optimization algorithm to maximize business results for a target budget. It also enables marketers to make “what if” forecasts for leads and opportunities generated from search, to manage 1000s of keywords, and to continuously improve pay-per-click campaigns through rigorous A/B testing.

Marketo Landing Pages
Marketo’s landing page optimization software converts traffic into leads by letting users create, publish and test branded landing pages in minutes using an intuitive PowerPoint-like interface. Custom landing pages improve PPC campaign performance, because relevant landing pages get better ranking and dramatically higher conversion rates.

For companies using, new leads are uploaded directly into Salesforce, allowing users to track and report which clicks turn into leads, opportunities and revenue. Marketo automatically applies this closed-loop learning to optimize bids.

Marketo’s marketing automation software is available for as little as $50/month. More information is available at

About Marketo

Marketo ( provides affordable, easy-to use-marketing automation software that helps B2B marketing professionals drive revenue and improve accountability. Marketo’s solutions automate the lead generation and lead nurturing processes, allowing marketing to generate more sales-ready opportunities, while integrated analytics bring accountability and respect to the CMO and help turn marketing from a cost center into a revenue-generating part of the company. Marketo’s products are easy to use and easy to buy from existing budgets because they don’t require annual contracts or up-front fees. Delivered as an on-demand service, customers can be running Marketo in less than five minutes, with no IT support. The company’s blog, Modern B2B Marketing (, explores best practices in business marketing, ranging from pay-per-click management to lead nurturing to marketing accountability. Marketo is headquartered at 1710 S. Amphlett Blvd., San Mateo, Calif., 94402.

Press Contacts:

Cynthia Harris

PR Strategy Group

(650) 520-8343

[email protected]


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