Market2Lead Receives Funding, Signs OEM Agreement With Rainmaker Systems


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Market2Lead Receives Funding, Signs OEM Agreement with Rainmaker Systems

Deal to Enable Significant Growth for Marketing Automation Company

SANTA CLARA, Calif. — October 16, 2007 — Market2Lead, a provider of software-as-a-service (SaaS) B2B automated marketing solutions that accelerate demand and revenue growth, announced today that it has licensed its technology to Rainmaker Systems, Inc. (Nasdaq: RMKR), a leading provider of sales and marketing solutions combining hosted application software and execution services. In addition, Rainmaker has made a multi-million dollar investment in Market2Lead, which will continue to market its SaaS solutions directly to marketers.

Through an OEM agreement, Market2Lead technology components will enhance Rainmaker’s LeadWorks on-demand marketing automation application. The enhancements will appear in the next release of LeadWorks, providing robust insight into business trending, enhanced quality of leads generated from marketing campaigns and lower costs associated with nurturing those leads that are not ready to purchase. The OEM agreement provides continuing royalties to Market2Lead for the use of its technology.

Michael Silton, CEO, Rainmaker, said, “Market2Lead has developed unique and powerful technology that will be quite valuable to users of our LeadWorks solution. In particular, its technology components will enhance LeadWorks’ prospective customer profiling and automatic prospect nurturing capabilities. As result, our clients will see even better lead-to-sales conversion rates. We’re pleased to enter this strategic partnership with Market2Lead.”

Market2Lead CEO and Co-Founder Geoff Rego said, “This is an exciting opportunity for Market2Lead, especially because of the synergy between our companies. Rainmaker’s clients include market leaders in the business-to-business world — companies that will now enjoy the benefits of the combined lead nurturing technology. Their ability to progressively profile and automatically nurture prospects through their purchase cycles will be enhanced, delivering to their sales teams only sales-ready leads. In addition, the new funding we’ve received from Rainmaker will enable significant company and market share growth.”

About Rainmaker
Rainmaker Systems, Inc. delivers sales and marketing solutions, combining hosted application software and execution services designed to drive more revenue for our clients. Our Revenue Delivery Platform(SM) combines proprietary, on-demand application software and advanced analytics with specialized sales and marketing execution services. Rainmaker clients include large enterprises in a range of industries, including computer hardware and software, telecommunications, and financial services industries. For more information visit or call (800) 631-1545.

About Market2Lead
Market2Lead, Inc. helps companies generate better qualified leads and close more sales. The company’s solutions enable leading enterprises and small businesses to progressively gather deeper insight into individuals, their needs, and their purchase intentions. Market2Lead is a privately held company headquartered in Santa Clara, California. For more information please visit

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© 2007 Market2Lead Inc., Market2Lead, Gold Edition, TurboWeb2Lead and the Market2Lead Logo are trademarks or registered trademarks of Market2Lead, Inc. in the United States and/or other countries. Other brand and product names are trademarks or registered trademarks of their respective holders. Information is subject to change without notice. All rights reserved.

For additional information:

Maureen Miller
Total Marketing Concepts, Inc.
[email protected]

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