SANTA CLARA, Calif. — October 16, 2007 — Market2Lead, a provider of software-as-a-service (SaaS) B2B automated marketing solutions that accelerate demand and revenue growth, announced today that it has licensed its technology to Rainmaker Systems, Inc. (Nasdaq: RMKR), a leading provider of sales and marketing solutions combining hosted application software and execution services. In addition, Rainmaker has made a multi-million dollar investment in Market2Lead, which will continue to market its SaaS solutions directly to marketers.
Through an OEM agreement, Market2Lead technology components will enhance Rainmaker’s LeadWorks on-demand marketing automation application. The enhancements will appear in the next release of LeadWorks, providing robust insight into business trending, enhanced quality of leads generated from marketing campaigns and lower costs associated with nurturing those leads that are not ready to purchase. The OEM agreement provides continuing royalties to Market2Lead for the use of its technology.
Michael Silton, CEO, Rainmaker, said, “Market2Lead has developed unique and powerful technology that will be quite valuable to users of our LeadWorks solution. In particular, its technology components will enhance LeadWorks’ prospective customer profiling and automatic prospect nurturing capabilities. As result, our clients will see even better lead-to-sales conversion rates. We’re pleased to enter this strategic partnership with Market2Lead.”
